Category: iGame

(AsiaGameHub) - ELA Games has boosted the visibility of its gaming portfolio through a new strategic alliance with the online casino information hub Gamblizard. Under this collaboration, a dedicated ELA Games directory has been introduced on Gamblizard, allowing iGaming industry players to browse the developer's full suite of titles. Positioned as an online casino encyclopedia, Gamblizard focuses on transparency, safety, and user-centric resources, offering casino reviews, promotional details, and responsible gaming guides. Ethan Silberstein, Senior Content Expert at Gamblizard, stated: “This collaboration allows us to showcase ELA Games' portfolio in an organized and accessible format. “We aim to deliver precise and valuable insights for every game, ensuring players understand the mechanics before spinning.” The platform will feature comprehensive reviews of ELA Games' releases, highlighting gameplay mechanics, storylines, and graphics to give a thorough overview of the studio's catalog. Yaroslav Soloshenko from ELA Games remarked: “Teaming up with Gamblizard is a major milestone for our brand exposure. Having a dedicated space on such a reputable platform lets us display the full scope of our games in a single location. “We are excited to provide players and partners with more than just a basic list, offering instead an in-depth look at the engaging mechanics, distinct visuals, and gamification elements we integrate into our titles.” Recently, ELA Games discussed with iGaming Expert how varied slot portfolios and session-focused curation are proving more successful than relying on single "hero games" in established markets such as Denmark. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - EveryMatrix is set to enter its second Canadian province, having received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in Alberta. The company will be authorized to provide its casino and sports platform technologies to licensed operators in Alberta, where the regulated iGaming market is anticipated to launch on July 13th of this year. This Alberta license signifies EveryMatrix's ongoing expansion across North America, where it already holds licenses in Ontario, as well as in the US states of Connecticut, Michigan, New Jersey, Pennsylvania, and West Virginia. Rani Axon, Market Manager for North America at EveryMatrix, stated: “Entering Alberta represents an exciting milestone for the Group as we further extend our presence into one of North America’s most appealing regulated markets. “This approval underscores the proficiency of our compliance team and our preparedness to meet regulatory standards in any market.” Leading titles from EveryMatrix’s in-house studio, Fantasma Games, will be accessible to licensed operators from the market's launch day, alongside aggregated content that offers further expansion possibilities. The iGaming supplier has already secured commercial agreements in Alberta for both its platform and in-house gaming content. Numerous operators are also planning to obtain licenses for the Canadian province. PointsBet and Caesars Entertainment have initiated pre-registration for residents in anticipation of opening day, while BetMGM, Betway, DraftKings, and FanDuel have all confirmed their intentions to enter the market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A judicial decision in Puerto Rico has supported businesses advocating for the reinstatement of a clear and competitive system for the distribution and licensing of gaming machines. The San Juan Court of Appeals has determined that the existing inconsistencies within Puerto Rico's laws concerning "MAJAR" gaming machines, which are installed in bars, shops, and smaller establishments, are no longer valid. Consequently, the Puerto Rico Gaming Commission (PRGC) is now required to re-establish a licensing application and regulatory framework for companies interested in providing MAJAR gaming machines. The PRGC will be responsible for overseeing and enforcing regulations pertaining to Puerto Rico's casino sector, gaming halls, sports betting franchises, gaming machine distribution, and horse racing. Regulations for individual gambling disciplines will continue to be managed under separate legislative acts, as Puerto Rico has not yet developed a comprehensive, unified charter to govern its entire gambling industry. In 2024/2025, thirty local businesses filed an appeal in San Jose, challenging the PRGC's justifications for denying their venues the ability to process gaming machine licenses under the new regulatory framework introduced by Regulation 9647. The San Jose ruling concluded that the PRGC could not indefinitely postpone or reject the processing of applications while simultaneously imposing new compliance requirements on operators. The court affirmed that businesses possessed the right to pursue licenses under the prevailing legal framework and that the regulatory body was obligated to create a functional "administrative pathway for applications to be reviewed and adjudicated." Patchwork rules and statutes Patchwork rules and statutes This legal dispute has highlighted the fragmented nature of Puerto Rico's gambling legislation, where various forms of gambling, including casino gaming, sports betting, route gaming machines, and online wagering, are governed by a collection of disparate statutes and administrative regulations rather than a single, consolidated gambling code. At the core of this controversy are MAJAR machines, which are slot-style gaming terminals typically found outside of casinos in authorized locations such as bars, restaurants, and convenience stores. For an extended period, the market operated in a largely unregulated environment, with thousands of machines distributed across the island under inconsistent supervision. Puerto Rican authorities aimed to modernize the system through Regulation 9647, which was approved in January 2025 by the Financial Oversight and Management Board. This new framework mandated individual licensing for each machine, required visible registration tags, implemented digital monitoring systems, and stipulated that all machines must connect to a centralized technological platform managed by the regulator. The PRGC officially launched the interconnection program in January 2026, providing operators with a 90-day window to demonstrate that they had secured contracts with certified technology providers capable of linking their machines to the government's monitoring network. Regulators contended that these reforms were essential for improving tax collection, enhancing operational transparency, and combating illegal gambling activities, which remain prevalent throughout Puerto Rico. Industry estimates continue to indicate that unlicensed operators hold a significant majority of the gaming machine and online gambling market share on the island. Operators, however, alleged that the regulator was applying the rules selectively and obstructing legitimate businesses from entering the legal market. The recent court ruling now compels the PRGC to process applications and reopen the licensing process for operators seeking to formalize their businesses under the new regulatory framework. This case has considerable implications for Puerto Rico's broader gambling industry. The revenue generated from machine licensing and oversight plays a crucial role in public finances, including funding allocated to the Puerto Rico Police Retirement System. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A court ruling in Puerto Rico has sided with businesses seeking to restore a transparent and competitive framework for the distribution and licensing of gaming machines. The appeals court of San Juan has deemed that inconsistencies in Puerto Rico’s laws governing “MAJAR” gaming machines installed in bars, shops, and small venues are no longer enforceable. As such, the Gaming Commission of Puerto Rico (PRGC) must begin reintroducing a licensing application and regulatory framework for businesses wishing to provide MAJAR gaming machines. The PRGC will oversee the enforcement of laws related to Puerto Rico’s casino sector, gaming halls, sports betting franchises, gaming machine distribution, and horse racing. The individual laws for gambling disciplines will be maintained under separate acts, as Puerto Rico has not yet developed a standardized charter to govern its gambling sector. In 2024/2025, 30 domestic businesses brought an appeal to San Jose, disputing the reasons why the PRGC had denied their venues the right to process gaming machine licenses under the new regulatory framework introduced by Regulation 9647. The San Jose determination concluded that the PRGC could not indefinitely delay nor refuse the processing of applications while simultaneously imposing new compliance obligations on operators. The court held that businesses had the right to seek licenses under the existing legal framework and that the regulator was obligated to establish a functioning “administrative pathway for applications to be reviewed and adjudicated.” Patchwork rules and statutes The dispute has exposed the fragmented nature of Puerto Rico’s gambling laws, where casino gaming, sports betting, route gaming machines, and online wagering are governed through a patchwork of statutes and administrative regulations rather than a unified gambling code. At the center of the conflict are MAJAR machines: slot-style gaming terminals typically installed outside casinos in authorized venues such as bars, restaurants, and convenience stores. For years, the market operated in a semi-regulated environment with thousands of machines distributed across the island under inconsistent oversight. Puerto Rico authorities sought to modernize the system through Regulation 9647, approved in January 2025 by the Financial Oversight and Management Board. The framework introduced mandatory licensing for each machine, visible registration tags, digital monitoring systems, and a requirement that all machines connect to a centralized technological platform overseen by the regulator. The PRGC formally launched the interconnection program in January 2026, giving operators 90 days to prove they had contracted certified technology suppliers capable of linking their machines to the government monitoring network. Regulators argued that the reforms were necessary to improve tax collection, increase operational traceability, and clamp down on illegal gambling activity, which remains widespread across Puerto Rico. Industry estimates continue to suggest that unlicensed operators control a dominant share of the island’s gaming machine and online gambling activity. Operators claimed the regulator was selectively enforcing the rules and preventing legitimate businesses from entering the legal market. The court ruling now means that the PRGC is obligated to process applications and reopen the licensing pathway for operators wishing to regulate their businesses under the new framework. The case carries significant implications for Puerto Rico’s broader gambling market. Gaming revenues generated through machine licensing and oversight contribute to public finances, including funding tied to the Puerto Rico Police Retirement System. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Super Group-owned Betway has appointed former Real Madrid star Guti as a new brand ambassador for its operations in the Spanish market. The collaboration enhances Betway’s expanding portfolio of football ambassadors, reflecting operators’ increased investment in athlete-driven marketing strategies in preparation for the 2026 FIFA World Cup cycle. This move follows Stake’s acquisition of Belgian legend Eden Hazard and GR8_Tech’s partnership with the rumoured-to-be-appointed Real Madrid manager José Mourinho. Guti, whose full name is José María Gutiérrez Hernández, is widely recognized as one of Real Madrid’s most iconic academy graduates. Having developed through the club’s youth system, he made his senior debut in December 1995 and spent 15 years as a consistent presence in the first team, accumulating 542 appearances for Real Madrid, scoring 77 goals, and securing 15 major trophies. On the international stage, Guti earned 13 caps for the Spain national football team between 1999 and 2005. After retiring from professional play in 2012, he transitioned into coaching roles with both Real Madrid and Beşiktaş, before taking over as head coach of UD Almería in 2019. Most recently, he has become a well-known television pundit within Spanish football media. “I’m thrilled to join Betway Spain as an ambassador,” said Guti. “My experience at the highest level of football taught me that excellence and dedication go hand in hand; today, I’m honored to embody those principles alongside a leading market player and share this journey with all of you.” Changes of scenery at Super Group’s Betway The announcement comes shortly after Super Group released its Q1 2026 results, which reported revenue of $612 million (£452.4 million). These results also marked a strategic shift, as the company now presents revenue under ‘Africa’ and ‘International’ segments, rather than the traditional ‘Betway’ and Spin divisions. Chief Executive Officer Neil Menashe confirmed that the business has “strengthened sports trading capabilities ahead of the World Cup”. A leadership change has also taken place at Super Group, with Kirsty Ross replacing Jason Kenny as Chief Operating Officer. All efforts are now focused on preparing for the World Cup, particularly for the Betway brand, and leadership expressed enthusiasm about their latest brand ambassador. Ignacio Alonso, Marketing Manager for Betway Spain, stated: “Guti joins Betway as one of the greatest legends in Real Madrid’s modern history. He embodies loyalty to the club, outstanding performance, and the purest form of talent in world football, making him the ideal ambassador for Betway in Spain.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Spain's Ministry of Consumer Affairs has directed the DGOJ to initiate a public consultation regarding proposed amendments to the nation's Gambling Regulation Act (Law 13/2011). The Directorate General for the Regulation of Gambling (DGOJ) has been tasked with collecting input on reforms intended "to modernise gambling laws in response to the growth of online gambling and new technologies." This public consultation will remain open until June 22, 2026. Feedback is sought on proposed changes that would prohibit gambling operators from utilizing celebrities, public figures, and influencers in their advertising and customer acquisition efforts. Additionally, the consultation will examine restrictions on "organic search engine advertising." As part of its Agenda 2030, the Ministry of Consumer Affairs will continue to review and propose new federal directives concerning gambling violations. Revisiting the ban on celebrity endorsements The prohibition on influencer and celebrity endorsements was initially slated for inclusion in the Royal Decree on Advertising, which established a new federal code for media, including a ban on welcome bonuses and limiting gambling advertisements on television and radio to the hours between 1 am and 5 am. However, this measure was challenged in the Supreme Court by Jdigital, Spain's online gambling industry association. In 2024, Jdigital successfully argued that the DGOJ had circumvented oversight and that the ban on influencer/celebrity endorsements lacked sufficient legal grounding when assessed as part of a broader package of federal laws aimed at improving restrictions. The DGOJ is now returning to this mandate, expanding its scope to include provisions that gambling offers should only appear in search results when users are specifically searching for betting or gambling-related terms. The reform aims to update Spain's 15-year-old gambling legislation and better accommodate the expansion of online gambling and digital platforms. The overarching goal is to enhance consumer protection, bolster prevention strategies, and provide more robust tools to combat illegal gambling. This consultation is a component of a wider gambling harm prevention strategy by Spain's Ministry of Consumer Affairs. Spain has confirmed that its new mandatory algorithm for detecting problem gambling will be implemented across all licensed operators. This reform is part of a new technology-driven initiative being developed by the DGOJ to improve security, control, and prevention measures within the gambling sector. Key measures already introduced include: The deployment of an automated algorithm designed for the early detection of risky gambling behavior patterns. The establishment of a Joint Deposit Limits System to prevent users from circumventing restrictions by switching between different platforms. The Protocol for Action on Identity Fraudulent Taxpayers (PACS), developed in collaboration with law enforcement and the Spanish Tax Agency. The launch of the "Stop Juego" mobile application, which facilitates voluntary self-exclusion and the immediate blocking of access to gambling sites. The introduction of new advertising warnings that emphasize operators' financial benefits rather than solely focusing on individual responsibility. The DGOJ asserts that these technical changes will implement some of the most stringent controls and surveillance standards for gambling licenses among EU member states. Nevertheless, the authority has remained vague regarding the implementation details of its proposed technical controls, with most still undergoing beta testing. In March, DGOJ Director General Mikel Arana provided the initial update on the technical measures, stating that the proposed monitoring system analyzes over 60 behavioral and transactional variables in real time. The algorithm has not yet been tested in a live operational environment. The DGOJ has instructed operators to prepare for its implementation in the coming months, although no technical specifications for integrating gaming and compliance platforms have yet been provided to licensees. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - India’s government has issued a warning that prediction market platforms like Polymarket are targeting players, even as a ban on online real money games (RMG) is being rolled out. In a notice from the Ministry of Electronics and Information Technology (MeitY), it was stated that players are evading restrictions by using virtual private networks (VPNs) and converting Indian rupees into stablecoins such as USD Coin to facilitate transactions. The statement noted: “This raises serious concerns regarding illegal online betting, bypassing of regulatory systems, possible financial risks, and dangers to public order and economic stability.” Similar to many countries worldwide, India has explicitly banned prediction market platforms—here, under Section 69A of India’s IT Act. Prediction markets aren’t the only gambling-related products to be banned; a prohibition on online gaming was introduced in August 2025 following the passage of the Promotion and Regulation of Online Gaming Rules Act (PROG Act). MeitY reminded intermediaries like VPN providers of their obligations under India’s IT Act and IT rules to ensure their services are not used to access websites prohibited by Indian law. The Ministry stated: “Given the gravity of the situation, MeitY hereby reiterates with increased emphasis that all VPN service providers and other intermediaries must make reasonable efforts to avoid hosting, storing, or allowing access to any such platforms offering unlawful information—including ‘Polymarket’ and other similar non-compliant platforms operating in violation of the law.” MeitY is responsible for overseeing the implementation of the PROG Act, and enforcement of the online gaming ban began on May 1. Under the legislation, all apps, devices, and services involving real-money gaming mechanisms and transactions are prohibited. Those found violating the laws by promoting or advertising such services can face penalties of up to three years’ imprisonment and fines of up to ₹1 crore (€82,469). MeitY added that any VPN provider failing to fulfill its duty of conducting necessary due diligence to prevent access to gambling platforms could face legal action and would not be protected by sections of India’s IT rules that grant exemptions for third-party links or data shared via their services. As of the time of writing, India is not among the 33 countries listed as completely restricted from accessing Polymarket on the platform’s website. However, Polymarket does warn users that using a VPN to access its platforms in these restricted countries violates its terms of service. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Spain's Ministry of Consumer Affairs has directed the Directorate General for the Regulation of Gambling (DGOJ) to open a public consultation on planned amendments to the country's Gambling Regulation Act (Law 13/2011). The DGOJ has been tasked with collecting input on changes intended "to modernise gambling laws in response to the growth of online gambling and new technologies". The public consultation period will run until 22 June 2026. Input is sought on proposals that would prohibit gambling operators from employing celebrities, public figures, and influencers in advertising and player recruitment campaigns. The consultation will also examine potential restrictions on "organic search engine advertising". As a component of its Agenda 2030, the Ministry of Consumer Affairs will persist in evaluating and suggesting new federal regulations concerning gambling violations. Back to drawing board on celeb ban The prohibition on influencer and celebrity promotions was initially set to be enacted via the Royal Decree on Advertising. This decree established a new federal media code, which also outlawed welcome bonuses and confined gambling ads on TV and radio to the hours between 1am and 5am. This measure was, however, contested before the Supreme Court by Spain's online gambling association, Jdigital. In 2024, the group successfully contended that the DGOJ had circumvented proper oversight and that the ban on influencer/celebrity endorsements did not have an adequate legal foundation, as required for enhancing the restriction within a broader set of federal laws. The DGOJ has now resumed its mandate, broadening its focus to include gambling offers that appear in search results only when users explicitly look for betting or gambling-related terms. The overhaul aims to update Spain's 15-year-old gambling legislation, making it more suitable for the rise of online gambling and digital platforms. The broader goal is to enhance consumer safeguards, bolster preventive actions, and offer more robust instruments to combat illegal gambling. This consultation is an element of a wider gambling harm prevention strategy led by Spain's Ministry of Consumer Affairs. Spain has verified that its new compulsory algorithm for detecting problem gambling will be deployed by all licensed operators. The reform is part of a new technology-driven project by the DGOJ to upgrade security, oversight, and prevention in the gambling industry. Key measures already enacted include: An automated algorithm to identify patterns of risky gambling behaviour early A Joint Deposit Limits System to stop users from circumventing limits by moving between different platforms The Protocol for Action on Identity Fraudulent Taxpayers (PACS), created in cooperation with security forces and the Spanish Tax Agency The "Stop Juego" mobile app, which allows for voluntary self-exclusion and instant blocking of gambling access New advertising warnings that highlight operators' financial gains instead of focusing only on individual accountability The DGOJ asserts that these technical modifications will impose some of the toughest control and monitoring standards for gambling licenses in the European Union. Nevertheless, the regulator has not provided clear details on the implementation of its proposed technical controls, most of which are still in beta testing. In March, DGOJ Director General Mikel Arana gave the first progress report on the technical measures, disclosing that the planned monitoring system tracks over 60 behavioural and transactional variables in real time. The algorithm has not been trialed in a live setting. The DGOJ has told operators to get ready for rollout in the upcoming months, but has not yet furnished licensees with technical specifics for integrating the system with their gaming and compliance platforms. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Bally’s Intralot achieved a significant year-on-year increase in turnover during Q1 2026, as the company's acquisition of Bally’s International Interactive (BII) substantially expanded its scale, online gaming operations, and profitability. The newly combined entity reported first-quarter revenue of €268.1 million (£232.7m), marking an 180.5% increase compared to €95.6 million in the same period last year. Adjusted EBITDA surged by 231.8% to €100.2 million (Q1 2025: €30.2 million). The EBITDA margin improved to 37.4%, up from 31.6% in the corresponding quarter of the previous year. This growth was primarily driven by the October 2025 acquisition of BII, which contributed €183.9 million in revenue and €72.7 million in adjusted EBITDA during the quarter, achieving a 39.5% EBITDA margin. Due to the deal, Athens-listed Bally’s Intralot has transformed into a larger online-focused gaming operator, with its strategic ambitions beginning to materialize as it pursues a cost-effective acquisition of LSE-listed evoke. Management highlighted sustained performance in the company’s UK online business, where revenue grew by 10.5% year-over-year during the quarter. This upward trajectory could accelerate significantly if the £225 million deal for the William Hill owner proceeds, although negotiations were postponed until 8 June. Preliminary figures for April indicated continued momentum in the UK market, with revenue reaching £52 million—an 11.5% increase from the prior year—despite upcoming changes in gaming duty and broader regulatory challenges affecting the sector. Bally’s Intralot’s B2B challenges While the BII acquisition fueled headline growth, legacy operations delivered mixed results. Excluding BII, legacy revenue declined by 11.9% on a reported basis and 7.1% in constant currency terms. The downturn was attributed to foreign exchange pressures, weaker lottery activity in the US, and adjustments to the compensation model at Turkish betting platform Bilyoner, which saw revenue fall by 19.2% to €16.6 million. Despite softer revenue trends in legacy segments, profitability demonstrated resilience, with legacy adjusted EBITDA declining only slightly while maintaining EBITDA margins above 32%. The company also underscored the stability of its B2B lottery technology division, where EBITDA remained stable despite lower revenue. However, US B2B revenue dropped by 6.2%, and overall B2B revenue decreased by 10% to €63.5 million. On a pro forma basis, combining Bally’s Intralot and BII for the trailing twelve months ending 31 March 2026, the group would have generated €1.06 billion in revenue and €427.2 million in adjusted EBITDA. Tackling the debt situation However, the acquisition has substantially increased the company’s debt burden. As of 31 March 2026, Bally’s Intralot recorded total debt of €1.75 billion and adjusted net debt of €1.49 billion. The company maintains solid liquidity, supported by €257.3 million in cash and a fully undrawn €160 million revolving credit facility. Nevertheless, this elevated debt level has raised concerns regarding a potential evoke acquisition. Evoke itself carries £1.9 billion in debt; thus, a merged entity would have over £3.4 billion in liabilities—a key factor that may have contributed to the delay in yesterday’s negotiations. Despite these financial hurdles, Bally’s Intralot Chief Executive Officer Robeson Reeves expressed strong interest in acquiring the struggling group. “We see a compelling opportunity to bring our operating model to a significantly larger business,” he stated. Management also pointed to ongoing expansion opportunities following the quarter—including recently finalized agreements such as a new 15-year electronic gaming machine monitoring license in Victoria, Australia, and a long-term lottery and sports betting technology partnership with Chile’s state-run lottery operator, Polla Chilena de Beneficencia. The primary challenge ahead will be managing continued growth alongside debt reduction, particularly as the company navigates increasingly stringent regulatory landscapes and potential major mergers and acquisitions. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Betclic and Tipico owner Banijay Group is advancing its strategy for betting and media leadership in Western continental Europe, as evidenced by its Q1 2026 results. The Amsterdam-listed company posted a 9% rise in total group revenue to €1.15bn (£998m), compared to €1m in Q1 2025. Adjusted EBITDA increased 5.4% to €196.6m (£186m), while adjusted net income grew 18.1% to €56.9m. Banijay's entertainment division remained the largest revenue contributor, posting a 4.5% increase to €714.5m. Nevertheless, this growth rate was significantly exceeded by the performance of the group's betting segment. Revenue from betting and gaming, which during Q1 came exclusively from the Betclic online sportsbook, expanded by 14.4% to reach €326m. The company credited this growth to consistent player activity, noting that returns could have been higher without 'adverse sports results' in both international and domestic football tournaments. Revenue from casino, poker, and turf betting surged by 27%. Banijay linked the success of its iGaming business to the introduction of a new online poker platform in France and the launch of an online casino in Côte d’Ivoire early in 2025. François Riahi, Chief Executive Officer of Banijay Group, stated: "We are off to a robust start in 2026, fueled by strong momentum in our sports betting, gaming, and live activities. We look forward to a year featuring major sporting events, key strategic initiatives, and transformative mergers and acquisitions." Tipico M&A positions Banijay for European expansion The 'transformative M&A' mentioned by Riahi refers to the purchase of Tipico, a Malta-based online sportsbook focused on the DACH region and Germany's largest betting and gaming operator. Banijay finalized the agreement to buy Tipico last year, partly funding the deal by divesting its stake in bet-at-home—another sportsbook targeting the DACH market that has faced challenges recently due to German and Austrian tax pressures. The acquisition of Tipico last year, integrated by late April 2026, is establishing Banijay as one of continental Europe's leading betting and gaming firms, though it now has a prominent presence in two markets with significant tax liabilities. France presents particularly substantial tax obligations. A new tax system introduced last summer applies a 59.3% rate to online sports betting gross gaming revenue (GGR), 42.1% to retail sports betting GGR, 69% to lottery GGR, and 10% to online poker GGR. Despite this, the market still holds potential. Regulators in France have considered permitting online casino operations, but opposition from the land-based industry along with health and charity groups has delayed these plans. In this context, Banijay's management expresses confidence in the ongoing expansion of its sports betting and gaming units, pointing to product innovation and a 20% rise in unique active players—which Riahi called "the key commercial KPI." "This highlights the strength of our product and customer offering, and we are in a strong position leading into this summer's FIFA World Cup," the CEO added. With the Tipico integration finished, Banijay is also pursuing merger and acquisition goals in its entertainment division. The group is already a significant force in this area, known for producing hit reality series such as Big Brother and TV dramas like Peaky Blinders. Providing full-year forecasts, Banijay anticipates adjusted EBITDA to grow in a mid-single-digit or mid-to-high single-digit range. This projection does not account for the impact of the higher betting tax in France. Riahi concluded: "2026 is also a pivotal year for Banijay Group. After finalizing the Tipico acquisition, we are making good progress toward combining Banijay Entertainment with All3Media, expected in summer 2026. "Collectively, these deals will greatly enhance our scale, international presence, and intellectual property capabilities spanning content, live experiences, and sports betting and gaming. "These solid first-quarter results enable us to reaffirm our 2026 outlook and stay focused on implementing our strategy to achieve sustainable growth and create value for our shareholders." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Bally’s Intralot and evoke have pushed back the deadline for talks regarding a potential takeover, though the specific reason for the extension hasn’t been confirmed. Rumors had been circulating for some time that Bally’s Intralot was planning to acquire evoke at a price of 50p per share. When the initial announcement of the possible deal was confirmed in late April, Bally’s Intralot had the option to extend the offer beyond the first deadline of 18 May 2026. evoke has since agreed to that request. Bally’s Intralot now has until 17:00 BST on 8 June 2026 to confirm whether it intends to move forward with the acquisition. However, this deadline can also be extended with the consent of the operator behind William Hill, 888 and Mr Green. Any offer from the Athens-listed company is subject to standard conditions and approvals, and Bally’s Intralot also reserves the right to adjust the offer’s terms—including price, the form and mix of consideration, and the transaction structure. “This is an opportunity we are pursuing with conviction.” Robeson Reeves, Chief Executive Officer at Bally’s Intralot Robeson Reeves, Chief Executive Officer at Bally’s Intralot, stated when the potential offer was first announced: “We have built a business with a margin profile that stands out in this industry. evoke has the scale. “We see a compelling opportunity to bring our operating model to a significantly larger business, and the potential to transform its financial performance through massive synergies that we are uniquely positioned to deliver. This is an opportunity we are pursuing with conviction.” evoke has been conducting a strategic review of its operations since December last year. During the operator’s recent FY2025 earnings call, Group CEO Per Widerström noted that discussions with Bally’s Intralot about a possible offer “remain active”. Attractive markets While the timeline for the evoke deal has been extended, Bally’s Intralot released its preliminary Q1 2026 results, with group revenue rising to €268.1m compared to the same period last year (Q1 2025: €95.6m), and adjusted EBITDA increasing to €100.2m (Q1 2025: €30.2m). During Bally’s Intralot’s FY2025 earnings call last month, Reeves explained the markets that caught the company’s attention when the opportunity to make an offer for evoke arose. The CEO acknowledged that due to market dynamics, Italy wouldn’t have initially stood out to Bally’s Intralot, but it does hold appeal for the firm. Romania and Spain were also highlighted. evoke operates the 888casino, 888sport, 888poker and William Hill brands in Italy and Spain, while the group also offers 888 and Winner in Romania. Reeves said at the time: “Romania is an attractive market and was on the list. There’s also a layering aspect—they’re a solid player in Spain, and we already have a presence there, so there’s logic to that. “With any M&A opportunity, you have to look at everything holistically. We need to take all appropriate steps. I see some of these as ways to speed up our growth. Building an international footprint like theirs would take many years at that scale, so we’ll review all opportunities. It’s a sensible fit.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Bally’s Intralot and evoke have extended the deadline for their discussions regarding a potential takeover, though the specific reason for this extension has not been officially confirmed. For some time, there have been reports suggesting that Bally’s Intralot was considering acquiring evoke at a price of 50p per share. When the initial announcement of this potential deal was made towards the end of April, Bally’s Intralot was granted the option to extend the offer beyond the original deadline of May 18, 2026. This extension has now been agreed to by evoke. Bally’s Intralot now has until 5:00 PM BST on June 8, 2026, to decide whether to proceed with the acquisition. However, this deadline can be further extended with the agreement of the operator, which also manages brands such as William Hill, 888, and Mr Green. Any offer submitted by the Athens-listed company will be subject to standard conditions and necessary approvals. Bally’s Intralot also retains the right to modify the terms of its offer, including the price, the form and mix of consideration, and the overall transaction structure. “This is an opportunity we are pursuing with conviction.” Robeson Reeves, Chief Executive Officer at Bally’s Intralot Robeson Reeves, Chief Executive Officer at Bally’s Intralot, commented at the time of the initial potential offer announcement: “We have established a business with a margin profile that distinguishes itself within this industry. evoke possesses the necessary scale. “We perceive a significant opportunity to apply our operating model to a considerably larger business, with the potential to enhance its financial performance through substantial synergies that we are uniquely positioned to deliver. This is an opportunity we are pursuing with conviction.” evoke has been conducting a strategic review of its operations since December of the previous year. During the company’s recent FY2025 earnings call, Group CEO Per Widerström indicated that discussions with Bally’s Intralot concerning a possible offer ‘remain active’. Attractive markets While the timeline for the evoke deal has been extended, Bally’s Intralot has released its preliminary results for the first quarter of 2026. Group revenue increased to €268.1 million compared to the same period last year (Q1 2025: €95.6 million), and adjusted EBITDA rose to €100.2 million (Q1 2025: €30.2 million). During Bally’s Intralot’s FY2025 earnings call last month, Reeves elaborated on the markets that attracted the company’s attention when the possibility of an offer for evoke emerged. The CEO acknowledged that while Italy might not have initially stood out due to market dynamics, it does hold appeal for Bally’s Intralot. Romania and Spain were also identified as key markets. evoke operates the brands 888casino, 888sport, 888poker, and William Hill in Italy and Spain. The group also features 888 and Winner in Romania. Reeves stated at the time: “Romania is an attractive market and was on our radar. There’s also a complementary aspect, as they are a solid player in Spain, where we already have a presence, so there is a logical connection. “With any M&A opportunities, a comprehensive evaluation is necessary. We must undertake all appropriate steps. I view some of these as ways to accelerate our growth. To achieve the international footprint they possess would take many years, and at that scale, so we will examine all possibilities. It represents a sensible alignment.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Speculation regarding the outlook for Flutter Entertainment has intensified in the weeks following its Q1 2026 financial report, which coincided with the unexpected departure of FanDuel CEO Amy Howe. The company posted corporate revenues of $4.3bn (£3.5bn), a 17% increase over the $3.66bn recorded in Q1 2025, though FanDuel’s sportsbook revenue remained flat at $1.14bn. Furthermore, the firm’s second-largest market, the UK and Ireland, faces the prospect of significant tax increases, particularly in the UK. Profitability was another point of concern, as net income fell 38% to $209m (compared to $335m in Q1 2025). This decline was driven by rising operational costs, amortisation related to acquisitions, and restructuring expenses within the US division. Questions have also surfaced regarding the growing influence of prediction markets. Platforms such as Kalshi and Polymarket are establishing a presence in the US—Flutter’s primary market—and operate under the oversight of the Commodity Futures Trading Commission (CFTC), whereas Flutter is governed by state-level gaming control boards. While the company has attempted to enter this space with the launch of FanDuel Predicts, some industry observers suggest the move may have come too late to be effective. Howe’s exit was part of a trio of leadership transitions. Christian Genetski has taken over as CEO of FanDuel, while Dan Taylor, previously the CEO of Flutter International, has moved into the newly established position of President of Flutter Entertainment. Flutter’s status as a public company is also under scrutiny. The Q1 results were accompanied by the news that the firm is reconsidering its listing on the London Stock Exchange. Although the business only shifted its primary listing to the New York Stock Exchange in May 2024, it appears it may be preparing to withdraw from London entirely just two years later. The group's share price has declined by nearly 50% over the last five years and by more than 61% in the past 12 months, with shares currently valued at approximately $96. Nevertheless, in comments to SBC News, analysts at Macquarie suggested that stabilization is beginning to occur, even as the global gambling leader deals with slowing US sportsbook growth, regulatory shifts, and the rise of prediction markets. In a research update released earlier this month, Macquarie maintained its “Outperform” rating for Flutter but revised its price target from $200 down to $190. “Flutter has built a diverse portfolio of top-tier brands and technology through a proven and repeatable M&A strategy, making it, in our view, a premier way to capitalize on global trends in online gambling and legalization,” the report stated. The investment bank pointed to dampened sector sentiment and increasing uncertainty surrounding prediction markets and software risks as the primary reasons for the adjusted valuation. Despite the lower target, analysts Chad Benyon, Aaron Lee, and Sam Ghafir noted that Flutter’s current valuation is becoming more attractive, with shares trading at roughly 7x projected 2027 EBITDA and 8x forward earnings. Macquarie characterized the Q1 2026 results as a positive step, with both revenue and EBITDA ($631m) slightly exceeding market expectations. The analysts highlighted that a 19% year-over-year growth in iGaming helped mitigate the slower momentum in US online sports betting. International performance was driven by strong results in Italy, along with promising early trends in the Brazilian market. Flutter also stood by its full-year 2026 projections, targeting roughly $18.3bn in revenue and $2.9bn in EBITDA. Flutter banking on major sports events However, Macquarie noted that the recovery is expected to be concentrated in the second half of the year, as Q2 EBITDA guidance came in approximately 15% below consensus estimates. The report indicates that Flutter is relying on several strategies to stimulate growth, including expanded loyalty initiatives, product enhancements, improved sportsbook mechanics, and broader operational efficiencies. Major sporting events, such as the 2026 FIFA World Cup and the upcoming NFL season, are also expected to serve as significant catalysts for success later in the year. Macquarie argued that Flutter’s scale and diversified brand assets continue to offer a major competitive edge over other gambling and prediction market platforms. The group owns a variety of prominent betting and gaming brands, including FanDuel, PokerStars, Paddy Power, Betfair, and Sky Betting and Gaming, while holding leading positions in multiple regulated jurisdictions. Through FanDuel, the company also manages approximately 39% of the US gambling market, which has seen rapid expansion in recent years. Management appears to share the analysts' positive outlook. In addition to an active $250m share buyback program—part of a larger $5bn initiative—directors have recently been purchasing shares. Last week, Carolan Lennon and Sean Wickham, identified as an “Independent Non-Executive Officer” and a “Person Closely Associated,” respectively, bought more than £35,000 worth of Flutter stock. Just days prior, on May 12, CEO Peter Jackson increased his stake in the firm, while Chair John Bryant and Non-Executive Officer Stefan Bomhard also acquired more shares. The Macquarie report also emphasized Flutter’s potential for strong long-term cash flow. While the company is expected to maintain over $10bn in net debt through 2026, Macquarie predicts free cash flow will improve significantly, rising from $407m in FY 2025 to an estimated $1.26bn in 2026 and nearly $2.75bn by 2028. Key risks noted by analysts include stricter gambling oversight, tax increases, slower legalization in North America, and rising competition from prediction markets. However, Macquarie and company insiders remain optimistic about the world’s largest online gambling PLC, despite these challenges and the recent downturn in its stock price. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - SBC Summit Americas 2026 is set to host David Edelman, the former Aetna CMO, Harvard Business School faculty member, and bestselling author. He will deliver an exclusive keynote address focusing on how artificial intelligence is redefining the ways companies identify, reach, and interact with their clientele. Edelman has established a prestigious career by influencing how organizations handle marketing and AI, having pioneered landmark concepts such as ‘Segment-of-One Marketing’ and the ‘Customer Decision Journey’ while advising various Fortune 500 entities. The keynote is scheduled for Thursday, June 11 (10:40–11:00) as a highlight of the ‘Leaders’ track. Titled Unlocking AI to Drive Growth, the presentation will examine how gaming firms can transition from using AI for operational tasks to utilizing it as a primary driver of commercial success. During the session, Edelman will discuss how brands can use automation and personalization at scale to revolutionize customer journeys across both physical and digital spaces, all while maintaining trust and responsibility. He will also provide a practical framework for CEOs to transform AI into a tool for long-term growth, supported by global examples from various industries. “David possesses a level of expertise that is rare among speakers, particularly in his ability to link AI with practical marketing strategies. This is precisely the type of knowledge our attendees are seeking,” said Rasmus Sojmark, CEO and Founder of SBC. With a career spanning over forty years, Edelman has become a leading authority in technology and marketing. He has been recognized by Forbes as one of the “Most Influential CMOs in the World” on several occasions and was named to Adweek’s ‘AI Trailblazers Power 100’ in 2025. Additionally, he commands a following of more than 1.1 million on LinkedIn. Edelman’s professional journey began in 1986 at Boston Consulting Group (BCG), where his work with data led to his influential 1989 paper, ‘Segment-of-One Marketing’, which proposed individualizing marketing at scale. He later helped launch BCG’s e-commerce division before joining Digitas in 1999 to focus on analytics and CRM-driven digital experiences. In 2008, he joined McKinsey & Company to lead its global Digital Marketing practice. It was here that he introduced the ‘Customer Decision Journey’ in a Harvard Business Review cover story, a concept that changed how businesses track the path from brand awareness to customer loyalty. Regarding his participation, Edelman stated, “Many people mistakenly believe AI can just be added to current marketing plans, but it actually requires a complete strategic rethink. In this session, I will discuss how organizations can adjust their methods to use AI for more personalized and relevant customer engagement.” Edelman transitioned to corporate leadership in 2016 as the first Chief Marketing Officer for Aetna, where he oversaw a significant brand and digital overhaul. He enhanced marketing operations, positioned the company as a trusted health partner, and developed a robust customer experience strategy, also playing a role in the merger with CVS. Since 2020, he has provided strategic counsel through Edelman Advisory Services, assisting CEOs and CMOs in optimizing AI for marketing. His consultancy focuses on data utilization, team organization, and delivering personalized experiences that maintain a human connection and foster trust. In addition to his consulting work, Edelman teaches at Harvard Business School and is a noted author. He co-wrote the USA Today bestseller Personalized: Customer Strategy in the Age of AI, which details how organizations can leverage data and AI to improve customer relevance. Edelman’s session is part of a robust SBC Summit Americas agenda featuring 250 expert speakers across six stages. Topics will include sports betting, casino operations, leadership, technology, regulation, and player safety, all housed within the event’s ‘Knowledge Vault’ to provide attendees with practical industry insights. Want to attend SBC Summit Americas? Affiliates and operators are invited to apply for a complimentary VIP Pass, which provides full access to the exhibition floor, conference tracks, and high-level networking events. Other participants can select from various ticket tiers designed to meet different professional needs and budgets. You can view options and reserve your spot here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Cyprus-based gaming technology company GR8 Tech has unveiled a new brand identity, updating its visual styling to better reflect its commitment to innovation and ambition. From now on, the company will operate under the name GR8_TECH, emphasizing that its systems have also been modernized to align with how contemporary technology brands approach branding. The new identity draws inspiration from coding-inspired visual language, incorporating a motion-first philosophy and structures rooted in digital design principles. Originally founded in Ukraine and currently headquartered in Limassol, Cyprus, GR8_TECH supplies a range of betting and gaming solutions to the global industry, including a sportsbook platform and cryptocurrency services. “This rebranding was never about change for its own sake,” stated Iryna Ilchanka, Creative Lead at GR8_TECH. “GR8_TECH already possessed strong recognition and character. Our objective was to refine it—to develop a system that feels more aligned with the technological capabilities and ambitions of the company moving forward.” Branding and marketing have played a central role in GR8_TECH’s development since its inception in 2023, originally established as Parimatch Tech—the B2B technology arm supporting Parimatch, the multinational sportsbook based in Ukraine. In 2023, Parimatch Tech transitioned to become GR8 Tech, which has since evolved into GR8_TECH. Since rebranding, the company has invested significantly in building a powerful brand presence, collaborating with prominent figures such as Ukrainian world heavyweight boxing champion Oleksandyr Usyk, as well as Premier League, LaLiga, Serie A, and Champions League-winning manager José Mourinho. The implementation of GR8_TECH’s latest brand identity follows a series of product improvements throughout the year, particularly centered around preparations for the World Cup. The firm has rolled out upgrades to both its sportsbook and casino platforms ahead of the tournament. “We didn’t aim to produce a static brand guide,” added Ilchanka. “Instead, we sought to create a dynamic framework that evolves continuously alongside the business.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Betano, a prominent gambling operator, has solidified its involvement with the World Cup by announcing a new partnership with FIFA. The sports betting and casino brand, owned by Kaizen, has confirmed its status as an ‘official tournament supporter’ for the World Cup across Europe and South America, prior to the event's commencement on 11 June. This development marks Betano’s second World Cup association with FIFA, building on its previous role as the football governing body’s inaugural sports betting industry partner during the 2022 World Cup in Qatar. Furthermore, the operator served as an official partner for the FIFA Club World Cup held last year. George Daskalakis, Co-Founder and Chief Executive Officer of Kaizen Gaming, stated: “Our third partnership with FIFA represents a significant milestone for Kaizen Gaming and clearly demonstrates our global growth.” Global Attention The World Cup is anticipated to significantly boost engagement for operators globally, particularly as it will be the first tournament to include 48 nations. FIFA data indicates that more than six billion individuals, approximately 75% of the global population, are expected to watch the tournament's 104 matches. Concurrently, figures from Spotlight Sports Group reveal that 70% of supporters in the UK, US, and Latin America intend to place wagers during the 2026 tournament. Daskalakis characterized the World Cup as the ‘ultimate intersection of sport and entertainment’ for billions of football enthusiasts worldwide. He further stated: “For us, this presents an ideal platform to establish Betano as the most reliable global brand for responsible online sports betting. Our current objective is to provide an exciting, innovative, and secure experience for fans throughout the tournament.” In regions like Europe and Latin America, where football holds unparalleled popularity, the tournament's significance extends equally to its off-field impact as it does to the on-field action. For instance, in Brazil, a market where Betano commands a substantial share, the tournament represents the inaugural global sporting event since the nation launched its regulated online sports betting market in early 2025. Commenting on the tournament's potential, Samuel Vilar Pereira, Head of Sportsbook at UX Group, informed iGaming Expert in February: “Every sector of society pauses during this period and begins to align their business with this occasion, given the widespread excitement among the populace. “Naturally, a significant surge in recreational bettors is anticipated to enjoy the event, and this enthusiasm will undoubtedly translate into increased engagement through a robust customer experience.” Expanding Football Partnerships Betano has established itself as a preferred betting partner for various football governing bodies. In addition to FIFA, the operator has collaborated with UEFA, serving as an official partner for the 2024 European Championships, the Europa League, and the Conference League. Domestically, Betano also maintains sponsorship agreements with clubs such as the Premier League’s Aston Villa, Brazil’s Flamengo and Fluminense, and River Plate in Argentina. Regarding the partnership, FIFA’s Chief Business Officer, Romy Gai, commented: “We are pleased to welcome Betano as one of the tournament supporters for the FIFA World Cup 2026. “Since our initial partnership with Betano four years ago, we have observed a steadfast commitment to sporting integrity, enhancing fan proximity to our game, and discovering novel, engaging entertainment methods. We align with these goals and are content to have this influential entity alongside us as we anticipate uniting the world through football once more in North America and globally.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A bill designed to protect young people in Argentina from the dangers of gambling has been submitted to the National Congress. Backed by Senator Beatriz Ávila, the legislation calls on both chambers of Congress to intensify their work to reduce the prevalence of gambling addiction among the nation's youth. Ávila explained that her goal is to stop the “normalisation of gambling that is preying on the lives of Argentina’s youth,” emphasizing the critical need for a country-wide prevention strategy. Citing recent figures from the Ombudsman’s Office revealing that 7% of citizens struggle with gambling issues, the senator argued for immediate action. The data also indicates there are over 19 million active gamblers across the country. The plan includes educational workshops in schools to highlight the dangers of online wagering. Additionally, teachers and staff would be trained to spot signs of problem gambling in students, and a referral system connecting educational institutions with health and social services would be established. To finance prevention and treatment initiatives, the bill proposes a 1% tax on all online bets placed in Argentina, placing a new financial obligation on operators. This measure is part of a larger political movement to impose stricter regulations on Argentina's booming online gambling sector, now one of the region's most rapidly expanding markets. In a separate development, National Deputy Karina Banfi has put forward a bill to prohibit gambling advertisements aimed at minors on TV, radio, social media, and other digital channels. Banfi's proposal would forbid operators from utilizing athletes, influencers, cartoons, or celebrities in ads targeting young people. It also seeks to block messages that associate betting with financial gain or personal success. Concurrently, Buenos Aires Senator Malena Galmarini is spearheading a related initiative focused on sports, seeking to limit betting sponsorships during athletic and community events. Should these measures pass, gambling logos would be barred from team uniforms, advertising would be banned within 100 meters of sports venues, and betting firms would be blocked from acquiring naming rights for stadiums. Discussions have heated up as major Argentine football clubs, such as Boca Juniors and River Plate, continue to grow their commercial ties with betting companies. Collectively, these legislative efforts indicate that Argentina's political leaders are gearing up to take a much tougher approach to gambling regulation, specifically regarding the protection of minors and sports marketing. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - SBC Summit Americas 2026 will welcome David Edelman, former Aetna CMO and Harvard Business School faculty member, and a bestselling author, for an exclusive keynote exploring how AI is transforming the way businesses understand, reach, and engage their customers. From pioneering concepts such as the ‘Customer Decision Journey’ and ‘Segment-of-One Marketing’ to advising Fortune 500 companies, Edelman has built a distinguished career shaping how businesses approach marketing, AI, and customer engagement. The keynote will take place on Thursday, June 11 (10:40–11:00) as part of the ‘Leaders’ track. Titled Unlocking AI to Drive Growth, the session will explore how gaming businesses can move beyond using AI as an operational tool and instead leverage it as a driver of commercial advantage. Edelman will examine how brands can transform both digital and physical customer journeys through personalisation and automation at scale, while balancing engagement, responsibility, and trust. Drawing on global cross-sector examples, he will also introduce a practical CEO-level framework for turning AI into a sustainable growth engine. “David brings a level of experience that very few speakers can match, particularly when it comes to connecting AI with real marketing strategy. This is exactly the kind of insight our audience is looking for right now,” said Rasmus Sojmark, CEO and Founder of SBC. Over more than four decades, Edelman has built a strong voice across marketing and technology, earning recognition from Forbes as one of the “Most Influential CMOs in the World” across multiple years and a place in Adweek’s ‘AI Trailblazers Power 100’ in 2025. He also has over 1.1 million followers on LinkedIn. Edelman began his career in 1986 at Boston Consulting Group (BCG), working with customer data and laying the foundation for his widely recognised 1989 article, ‘Segment-of-One Marketing’, which introduced the idea of tailoring marketing to individual customers at scale. He later co-developed BCG’s e-commerce practice before joining Digitas in 1999, where he focused on data-driven digital experiences through CRM and analytics. In 2008, he moved to McKinsey & Company, where he built and led the global Digital Marketing practice. During this time, he introduced the ‘Customer Decision Journey’ concept in a landmark Harvard Business Review cover story, redefining how businesses understand and influence the path from initial awareness to purchase and loyalty. Commenting on his appearance, Edelman said, “There’s a misconception that AI can simply be layered onto existing marketing strategies, when in reality it requires a fundamental rethink. In this session, I’ll look at how businesses can adapt their approach and use AI to deliver more relevant, personalized customer experiences.” In 2016, Edelman moved into corporate leadership as Aetna’s first Chief Marketing Officer, where he led a major digital and brand transformation. He upgraded marketing capabilities, repositioned the brand as a trusted health partner, and built a comprehensive customer experience program, while also contributing to the company’s merger with CVS. Since leaving Aetna in 2020, Edelman has focused on advisory work through Edelman Advisory Services, working with CEOs and CMOs to use AI more effectively in marketing. His work explores team structure, better use of data, and how to deliver more relevant customer experiences while maintaining a human touch and building trust. Alongside his advisory work, Edelman contributed to the next generation of business leaders as a faculty member at Harvard Business School. He is also a recognised author, having co-written Personalized: Customer Strategy in the Age of AI, a USA Today bestseller that explores how businesses can use AI and data to deliver more relevant customer experiences. Edelman’s appearance forms part of SBC Summit Americas’ extensive conference program, which will feature 250 expert speakers across six stages, covering key topics such as leadership, sports betting and casino, payments and technology, affiliation, regulation, and player protection. These sessions sit within the event’s ‘Knowledge Vault’, designed to deliver actionable insights for industry professionals. Want to attend SBC Summit Americas? Operators and affiliates can apply for a complimentary VIP Pass, granting full access to the event, including conference sessions, the exhibition floor, and premium networking opportunities. All other attendees can choose from a range of ticket options tailored to different goals and budgets, from expo-only access to full VIP experiences. Secure your pass and explore your options here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The international brands of bet365 and Bwin are reported to hold the greatest profile and engagement within Spain’s evolving igaming market. New research conducted by YouGov has highlighted the ‘widening disparities’ of Spain’s igaming market, observing a shift in consumer behavior, demographics, and channel usage. The ongoing transition of Spain’s igaming sector is highlighted as “almost half of Spaniards (49%) claim they have never placed a bet of any kind”. This disconnect is even more pronounced among women, with nearly 60% stating they have never engaged in betting activity. Shifts are driven by younger male consumers, as participation across the wider Spanish population remains far from universal. Online gambling has become increasingly concentrated among younger male audiences; the YouGov study found that 47% of men hold at least one active online betting account, compared to 31% of women, while among 18–24-year-olds, 37% already maintain an active betting account. The report suggests that Spain’s digital gambling economy is now largely driven by audiences aged under 35 years old who engage with sportsbook, casino, and online betting products through mobile-first platforms, with participation levels declining sharply among older demographics. Online betting channels recorded the highest recent levels of engagement, with significantly stronger penetration rates among men and younger demographics. Football betting dominates youth trends However, YouGov’s findings also suggest that Spanish betting habits remain largely event-driven rather than habitual. More than 40% of younger bettors stated they only place wagers during specific sporting occasions, reinforcing the importance of major football fixtures, international tournaments, and seasonal sporting calendars in shaping Spanish betting activity. Football continues to dominate Spain’s online betting culture by a considerable margin. Among active sports bettors, 91% identified football as their primary betting sport. Tennis followed at 21%, while basketball accounted for 20% of betting interest. Formula 1, horse racing, and esports remained comparatively niche verticals. Football’s dominance continues to strengthen the positioning of international sportsbook brands, particularly bet365 and Bwin, which maintain the highest recognition among Spanish consumers under the age of 45. The study noted that both operators perform especially strongly among male audiences familiar with mobile sportsbooks and digital betting products. Beyond the market leaders, the research also highlighted differing demographic strengths among rival operators. William Hill demonstrated stronger engagement among consumers aged between 35 and 54, while Codere recorded notable traction within the 25–34 demographic. Meanwhile, more digitally native brands such as Winamax and Betway achieved stronger awareness among younger male consumers already engaged with online casino and poker products. Youth protections under-development At a political level, the heightened engagement of young Spanish males — particularly under-24s — with online gambling has become a central concern of Spain’s recent regulatory reforms under the Royal Decree governing online gambling environments. Measures agreed in 2024 introduced direct safeguards aimed at protecting younger audiences, requiring Spain’s gambling regulator, the Dirección General de Ordenación del Juego (DGOJ), to develop and maintain a centralised customer monitoring database for young players, alongside an algorithm designed to identify at-risk gambling behaviours. However, despite the regulatory mandate, the DGOJ has yet to present either system within live technical environments, leaving questions over how Spain intends to operationalise its enhanced player protection framework for younger online gambling audiences. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Unibet has become the final brand under the FDJ United banner in the Netherlands to join the national gambling trade association, VNLOK. A recent announcement confirmed the operator's representation through its partnership with ZEbetting, another entity owned by FDJ United. Björn Fuchs, the Chairman of VNLOK, described the inclusion of all FDJ United brands within the organization as a ‘positive development’ for the local industry. He remarked: “It is more crucial than ever for the sector to work together proactively on responsible gaming and protecting consumers. “We anticipate further progress in establishing a secure and sustainable online betting environment in the Netherlands alongside FDJ UNITED’s brands and our other members.” VNLOK further highlighted that this move completes the integration of all former Netherlands Online Gambling Association (NOGA) members, following the merger of the two groups in June 2025. Other recent additions to the trade body include bet365 and LeoVegas, who joined in November 2025, joining established members such as Gaming Nederland, Nederlandse Loterij, JOI Gaming, FPO Nederland, and Holland Casino. Unibet under KSA scrutiny The emphasis on responsible gambling from Fuchs is particularly relevant given Unibet's recent history. In April, the Dutch regulator, Kansspelautoriteit (KSA), flagged the operator after an audit revealed deficiencies in customer due diligence, specifically regarding transaction oversight and control protocols. At the time, a Unibet representative informed iGaming Expert that the company considers AML compliance vital for a fair market and has developed a remediation strategy in coordination with the KSA. Additionally, the KSA imposed a €4m penalty on Unibet in December 2025 for failing to meet its duty of care obligations. Commenting on the VNLOK association, Sanna van Doorn, General Manager for Unibet Netherlands, stated: “Through industry-wide cooperation, we can enhance player safety and support a trustworthy online gaming landscape in the Netherlands.” She also noted the value of collective efforts in maintaining a healthy market, pointing to Unibet’s role as a founding member of NOGA in 2019. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.