Category: iGame

(AsiaGameHub) - A recent preliminary ruling from the European Court of Justice (CJEU) has further built momentum pushing back against the application of Article 56A – the legal provision used by Maltese courts to reject the enforceability of foreign rulings on locally domiciled igaming businesses. The CJEU has delivered its judgment on a 2021 dispute involving Malta-licensed Mr Green, which was ordered by Austrian courts to refund a domestic customer for their gambling losses – an order Mr Green declined to comply with. After exhausting all domestic legal procedures, the claimant requested Austrian courts in 2024 to review the use of a European Account Preservation Order (EAPO) on Mr Green’s funds held in Ireland, Luxembourg and Sweden, which is described as “a legal mechanism that allows creditors to freeze a debtor’s bank funds across different EU member states through a single application”. The CJEU has now determined that the Austrian court may take the existence of Article 56A into account when making its decision – a protective measure formerly known as Bill 55 and implemented since 2023 to block or limit foreign legal accountability for Malta-licensed operators. The ruling also established that Austrian courts may factor in the prior conduct of the debtor, which in this case refers to Mr Green’s decision to cut ties with its Austrian payment service provider following the 2021 court order. This decision further reinforces the CJEU’s position that Article 56A cannot be invoked by Malta to shield its licensees from legal action initiated by courts across the EU. There are currently a number of ongoing cases involving players from Austria and Germany who are seeking to recover funds spent on Malta-licensed gaming platforms under their respective national laws. In cases where Article 56A has been cited by Malta’s courts, the CJEU has ruled that the national laws of the jurisdiction where the players were residing at the time of spending take priority over Maltese legislation. This stance, coupled with the CJEU’s confirmation that Bill 55 can be considered when evaluating the use of EAPOs to target Malta-based companies, further erodes the protections Malta’s rules offer its licensees. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Billionaire businessman Kenneth Dart has become the largest single private shareholder in Flutter Entertainment, further solidifying his influence over the global gambling giant. A notification submitted to the London Stock Exchange on May 20 revealed that Dart now commands 27.6% of all voting rights in Flutter, having acquired additional shares through his investment company Candle Lake. Dart’s most recent acquisition saw his proportion of voting rights held via equity-based swaps increase from 6.25% to 8.8%. These swaps were secured through LBS Ltd., a Cayman Islands-based subsidiary of Candle Lake. When combined with the 18.8% of shares Dart owns directly, the 8.8% of rights held through swaps mean he now controls 27% of Flutter's available shares. Before last week’s purchase, Dart’s total control stood at 25% – comprising 18.7% from direct share ownership and 6.25% from swaps. Based on Flutter’s market capitalization of £12.85 billion (at the time of this article), Dart’s 27.6% stake is valued at approximately £3.55 billion. Implications of this Increased Stake Dart did not increase his direct ownership in Flutter with this latest transaction; rather, he expanded his exposure in the business by 2.55%. The Cayman Islands-based billionaire accrues the gains and losses from additional Flutter shares through an agreement with a third-party bank, which will likely manage its risk by trading the underlying shares in the market. Only the 18.8% of shares represents true ownership, as indicated by the total voting rights Dart possesses. The remainder – now 8.8% and up from 6.25% – constitutes exposure through financial contracts that fluctuate with Flutter’s ongoing share price but do not add to his ownership or standard voting control. By augmenting his voting rights in Flutter, Dart is establishing himself as an increasingly significant figure within the company. His voting intentions and support will now carry considerably more weight in decision-making processes. Is Dart Targeting a Flutter Bullseye? Dart is an American-born businessman currently based in the Cayman Islands. He was born into a prominent business family, best known as the founders of the Dart Container Corporation, a manufacturer of disposable food containers, where he served as President in the 1990s. Over the past year, the gambling industry appears to have captured his interest – particularly one of its most valuable assets, Flutter, which, as of this article's writing, is the second-largest gambling company globally by market cap, after Las Vegas Sands. The company’s extensive brand portfolio includes the leading US sportsbook FanDuel, global betting exchange Betfair, major Italian firms Sisal and Snaitech, British online betting giant Sky Bet, and UK and Ireland omnichannel firm Paddy Power, among others. Despite its enviable list of assets and consistent revenue growth, Flutter’s shares have declined in recent years. The firm’s share price peaked at £236.30 in February 2025 but has since fallen to £72. Year to date, Flutter’s share price has decreased by 55%. One potential reason for this could be investor uncertainty surrounding prediction markets, which are proving to be a disruptive force in the US, Flutter’s most valuable market. While Flutter did engage in the predictions space by launching FanDuel Predicts in December 2025, some felt it may have acted too late, having been outmaneuvered by Fanatics and DraftKings. Dart may view this as an opportunity. Flutter’s formidable brand portfolio still offers ample room for growth, and the share price dip over the past year presents an entry point for those looking to invest before a potential price recovery – assuming a return to 2025 levels. He is not the only one pursuing this strategy. For example, London-based activist investment fund Parvus Asset Management doubled its stake in Flutter from 5.1% to 10% in March, although others, like Los Angeles-based Capital Group, have opted to reduce their holdings. Meanwhile, amidst all this trading, the firm is conducting a review of its London Stock Exchange listing. It has maintained a primary listing on the NYSE since May 2024, having first listed there in January 2024, and is now considering making the NYSE its sole listing. Dart’s latest move follows recent shareholder transactions involving Flutter’s Chief Executive Officer, Peter Jackson; Chair, John Bryant; Non-Executive Officer, Stafan Bomhard; and the US-based multinational investment giant, BlackRock. Conversely, Amy Howe, former Chief Executive Officer of FanDuel, took a different path from Dart, divesting 4,711 of her shares via JP Morgan. Howe’s departure from FanDuel was announced concurrently with Flutter’s Q1 report earlier this month. 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(AsiaGameHub) - Even with new restrictions on iGaming marketing in the UK implemented in response to the rise in remote gaming duty, operators still appear to be seeking out new opportunities for television advertising. Paddy Power is the latest operator to take this approach, after locking in a new sponsorship agreement for ITV’s programme Nobody’s Fool. Paddy Power Games will serve as the headline sponsor of ITV’s new show, described as ‘a strategic reality quiz format packed full of drama, deception and high-stakes gameplay’, where 10 contestants take on challenges that test intelligence and perception while building up a cumulative prize pot. Kicking off this Saturday, 22 May, six episodes will air over the next two weeks. The sponsorship package for the Flutter Entertainment brand includes broadcast advertising around the programme, alongside online rights covering all ITVX streaming environments. Paddy Power Games will also launch an exclusive free-to-play game, titled Nobody’s Fool Carnival Chaos. Built in a traditional RNG format and inspired by the show’s challenges, the game has a carousel-style design where players throw to hit a target, and win an instant cash prize if they succeed. A Paddy Power Games spokesperson said: “Nobody’s Fool is exactly the type of entertainment audiences love getting behind – fun, unpredictable and packed with twists. “The show’s playful competitive spirit made it a natural fit for Paddy Power Games, and we’re excited to bring fans even closer to the action with Carnival Chaos as the series lands on screens later this month.” Image: Matthew Nichols1 / Shutterstock iGaming Expert analysis Many iGaming operators have offset the impact of the remote gaming duty increase from 21% to 40% that came into force at the start of April by cutting back on their marketing spend. However, it doesn’t appear that Paddy Power and Flutter are following this path, despite the current challenging industry headwinds. In their recent first quarter 2026 financial update, the firm reported 14% revenue growth and 10% growth in average monthly players, respectively, across all its UK and Ireland operations. Peter Jackson, Flutter’s Chief Executive Officer, noted that double-digit iGaming growth was achieved in Q1 for its Paddy Power, tombola and Betfair brands, ‘driven by a strong pipeline of new slots content resulting in strong retention metrics’. Flutter also believes it will be able to gain additional market share in the UK as smaller operators exit the market due to rising costs triggered by the iGaming tax increase. The full impact of the duty increase on Flutter’s UKI iGaming operations remains to be seen, but it is clear the operator wants to give Paddy Power Games a boost before the end of Q2 through this ITV sponsorship. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - X has definitely established a strong reputation for itself in recent years. Not only has it become the go-to social media platform for many people, but it’s also emerged as a key source of news covering everything from politics and celebrity trends to sports and tech advancements. According to Jeremy Reisler, Head of X Canada, several factors have fueled the rising interest in the platform—though the two most significant are the growing demand for real-time sports updates and the expanding impact of artificial intelligence. “A lot of people assume politics is the top topic of discussion on our platform, but that’s not the case at all. Sports dominates conversations by a wide margin,” he told attendees at yesterday’s SBC Summit Canada. “What’s more, 95% of our users are more likely to be sports fans compared to non-X users. They’re passionate about sports across the board, which presents a massive opportunity for the sports betting community. In Canada alone, there were 120 million posts related to this in 2025—an increase of 25%.” This demand for sports content—whether through written posts or multimedia clips—is expected to keep growing in the coming years as X works toward its goal of becoming a one-stop shop for users. Reisler noted that X’s long-term aim is to go well beyond its Twitter roots and become similar to China’s WeChat, combining everyday communication with practical features like real-time trading and live betting integrations. Reisler explained that adding live betting integrations to the app will give gambling operators a major chance to reach new audiences and build fresh communities of bettors. When it comes to platform demographics, Reisler revealed that 57% of X users have a greater interest in gambling than non-users, and 47% are more likely to have used gambling apps. For sportsbooks and casinos, the key to connecting with this audience is creating content that strikes a chord with their target group— and doing so in real time. The main hurdle to achieving real-time engagement is making sure brands—whether in the betting sector or other industries—stay updated on the latest trends. Although some trends are short-lived (lasting around 24 hours), brands need to respond and adjust their content rapidly. Reisler stated that AI can help brands stay ahead of the curve. As tech evolves, he expects more brands to become leaders in shaping social media discussions. “If you want to connect with this audience, they’re actively engaged—no doubt about it. They’re well-off and distinct,” he added. “We’re driven by AI—Grok is integrated into every aspect of our operations, from ad infrastructure and brand safety to ad tools. We’ve rolled out a new ad platform that’s enabling full-funnel conversions. Most importantly, take this as a promise: we’re going to be the next global mega-app, and it will be the everything app.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - With the effects of the statutory levy continuing to unfold, GamCare has strengthened its team by naming Chris Thornton as the charity’s new Director of Operations. Thornton will oversee the delivery and performance of GamCare’s national and regional services, including the National Gambling Helpline, and brings substantial experience from roles within NHS-funded organisations. This background will be essential as GamCare adapts to a new landscape where the NHS now commissions gambling harm treatment under the statutory levy, formally taking over from GambleAware in April. Thornton has previously worked with the British Red Cross across the North of England and the Isle of Man, where GamCare noted he managed £3 million in annual income from the NHS and local commissioning services, as well as from Primary Care Sheffield and St John Ambulance. Victoria Corbishley, Chief Executive Officer of GamCare, commented: “I’m delighted to welcome Chris to GamCare and to the Executive Leadership Team. He brings precisely the blend of strategic and operational leadership that reflects our approach, significant experience of leading complex health and community services at scale, a strong record of evidencing impact, and a deep commitment to reaching people who are often underserved.” Complications aplenty Thornton’s experience of working alongside the NHS will be especially valuable for GamCare, given the disruption anticipated through the implementation of the NHS Modernisation Bill. Crucially for the gambling industry, the legislation will abolish NHS England, the body that currently oversees gambling harm treatment with its Scottish and Welsh counterparts. As a result, funding contracts for the 2027 financial year will now have to be negotiated with an organisation yet to be named that will succeed NHS England. GamCare described the move as arriving at a ‘crucial time’ for gambling harm treatment, as stakeholders continue to assess the effectiveness of the levy, which raised £120 million from UK licensed operators in its first year. New revenue streams The organisation secured over £4 million from the Office for Health Improvement and Disparities as part of a wider allocation of £25.4 million to gambling harm support services under the prevention arm of the statutory levy, together with funding from NHS England. However, amid the uncertainty created by the levy, the charity stated in its latest Trustee Annual Report that it must explore new avenues to broaden its funding approach and develop ‘more diverse, resilient income streams’. The charity highlighted that Thornton previously co-led successful bids worth £22 million during his tenure at Primary Care Sheffield, where he led city-wide clinical services. On his new role, Thornton said: “I’m thrilled to join GamCare at such an important moment for the organisation and for everyone working to reduce gambling harms across the UK. “The combination of specialist expertise, integrated delivery and frontline impact is rare in any sector, and is shaping how effective support for gambling harms is understood and delivered. I’m looking forward to building on those foundations and to playing my part in ensuring GamCare’s services continue to meet growing demand as the sector evolves.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The gaming affiliate network Gentoo Media continues to adjust to the pressures generated by artificial intelligence and its influence on search engines, according to leadership. First-quarter 2026 results showed a 5% year-over-year revenue decrease from €25.4 million (£22 million) to €24 million, with a mix of challenges cited as holding back early-year momentum. Volatility in search engines—partly linked to AI-generated content, Google’s AI Overviews, and core updates rolled out in March—affected customer engagement. The count of first-time depositing customers fell from 91,100 in Q1 2025 to 81,400 this year, although the company has not directly linked this shift to AI and search-engine turbulence. “The role of AI in search and user behaviour keeps evolving, and we are actively adapting our content, product, and technical strategy to keep Gentoo Media visible, relevant, and competitive across both established and emerging discovery channels,” said Jonas Warrer, Chief Executive Officer of Gentoo, in a letter to stakeholders. Beyond AI and search engines, Gentoo also noted that favourable sports outcomes weighed on returns from revenue-share arrangements with betting operators. AI impact can’t shake Gentoo profit Despite the revenue dip, Gentoo remains profitable, with Q1 net profit at €219,000—a marked recovery from a €2.9 million loss a year earlier. EBITDA also increased from €8.8 million to €10.5 million. Gentoo Media was established in June 2024 as the independent entity carved out of GiG Media, previously the media and affiliation arm of Gaming Innovation Group (GiG), which was divested and subsequently rebranded as Gentoo. The firm’s Q4 2024 accounts reflected a strong operational start, with revenue reaching €36 million. Difficulties emerged in 2025, however, as changes to Google search and the spread of AI content took effect. While still facing these headwinds, leadership is confident that restructuring measures are beginning to lift performance for the Nasdaq Stockholm–listed company. Q4 2025 was highlighted as a turning point. These restructuring and cost-cutting efforts have led to some job reductions, with headcount falling from 404 to 292 employees. Closing its Norwich, England, offices also resulted in a non-cash asset impairment charge of €2.6 million in Q1 2026. Warrer concluded: “We remain focused on our 2026 priorities: driving higher-quality revenue, strengthening flagship brands, and embedding AI-driven capabilities across content, product, and acquisition channels. “Coupled with a leaner organisation and improved financial flexibility, this positions Gentoo Media well for long-term value creation.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - CIRSA posted one of its most robust quarterly results in recent times in Q1 2026, fueled by its retail leadership, online growth, and reduced financing expenses. Net operating revenues hit an all-time high of €623 million (£538.9 million) in the quarter, rising 8% year-over-year— or 9.5% when excluding foreign exchange impacts— from €576.7 million. EBITDA climbed to €193.9 million (Q1 2025: €178.8 million), marking an 8.5% increase on a reported basis and a 10.8% rise when currency effects are excluded, with margins staying steady at 31.1%. These results signaled the Blackstone-supported firm’s 71st straight quarter of EBITDA expansion, not counting the COVID-19 era. Net profit jumped to €44.6 million (Q1 2025: €28.1 million), while adjusted net profit grew by 32.8% to €69.9 million. Unlike previous years when acquisitions played a major role in growth, almost all of Q1’s expansion was organic. Leadership noted that only acquisitions finalized in Q4 2025— mainly a set of bolt-on deals that boosted the group’s retail casino and slot operations in Spain, Peru, and Morocco— had an impact on the year-over-year comparison. Retail continues to lead Once again, the retail segment acted as the group’s main source of earnings. Excluding foreign exchange, retail revenues rose 9.3%, and EBITDA went up by 13.3%. The Spanish slots unit was a critical driver: its revenues grew by 13.1%, and EBITDA spiked 17.8% to €64.3 million. Leadership credited Spain’s strong results to multiple factors: the slot replacement initiative, new game rollouts, tech upgrades, and enhanced venue efficiency. Challenges in CIRSA’s sports betting segment CIRSA’s online gaming and betting arm recorded some of the group’s most impressive operational metrics, though profitability faced pressure from tax reforms. Online turnover grew by 22.4%, with casino turnover up 23.9% and sports betting turnover increasing by 19.7%. Revenue rose 9.4%— all organically— even though February’s "customer-favorable sports betting outcomes" had a negative effect on margins. Yet, online division EBITDA fell 11.9% year-over-year to €21.4 million. The main cause, per the group, was Peru’s new online gaming tax system— which leadership said cut the online EBITDA margin by roughly 539 basis points in the quarter. Peru introduced regulations for online gaming in 2024, and the tax framework was fully put in place by the second half of 2025. Although this created short-term pressure on profitability, CIRSA leadership reaffirmed its confidence that operational efficiencies, scale benefits, and the growth of newer online markets like Colombia, Mexico, and Panama will slowly drive recovery in the region. High-margin retail operations— especially Spanish slots and casinos— kept generating significant cash flow, which also offset weaker online margins and lessened dependence on the historically more volatile sports betting markets. Among the most notable developments in the quarter was a significant improvement in financial profitability, driven by reduced financing costs. Financial expenses dropped by €17.9 million year-over-year, going from €52.5 million to €34.6 million. This decrease was fueled by refinancing efforts finalized in late 2025, debt cuts made the prior year, and lower average borrowing costs after the company’s 2025 IPO and bond management actions. Leadership indicated that annualized financing savings are projected to surpass €60 million, with further cuts probable after upcoming bond refinancings set for July 2026. Debt position sees dramatic improvement CIRSA’s total net financial debt still amounted to a massive €2.05 billion, with gross financial debt at €2.36 billion. That said, a notable year-over-year improvement is evident when compared to Q1 2025’s corresponding figures of €2.64 billion and €2.92 billion. The firm’s leverage ratio also experienced a significant year-over-year decrease, dropping from 3.7x in Q1 2025 to 2.7x by Q1 2026’s end. The casino division also turned in a strong performance, with revenue growth picking up pace compared to 2025. Revenues rose by 8.3%— or 10.7% when FX effects are excluded— while EBITDA grew by 8.2% on a reported basis and 11.5% without currency impacts. Growth was widespread across the various countries where CIRSA operates, such as Panama, Colombia, Peru, and Morocco. Mexico also stayed resilient, even with temporary venue closures in February due to circumstances beyond the company’s control. Peru— a major topic of discussion for CIRSA in Q1— was a key emerging market. The firm expanded its physical presence there considerably, growing the number of casinos from 19 to 23, slot machines from 2,611 to 3,434, and gaming tables from 37 to 61. Indications suggest that leadership at the IGBM Top-100-listed company is confident in Peru’s long-term gaming market potential, even with recent regulatory shifts impacting the online segment. CIRSA’s Italian slots operation stayed relatively mature and slow-growing, yet still delivered positive outcomes in what the company called a "stagnant retail market". Revenues went up by 2%, and EBITDA climbed by 3.6%. CIRSA added more slot machines and video lottery terminals (VLTs) in Italy. Spain grew in importance within the group’s earnings composition, making up just over 50% of EBITDA in the quarter— up from 48.2% in FY 2025. Leadership reaffirmed its full-year 2026 guidance: €2.5 billion to €2.56 billion in revenues and €800 million to €820 million in EBITDA. It also noted that current performance is on track to hit the upper end of those ranges. A celebratory anniversary? Despite these positive results, the company’s shares have fallen by just under 1% following the news, trading at €12.96 at noon UK time. Investors might worry about the sports betting segment, but CIRSA stands to benefit from the 2026 FIFA World Cup approaching— an event that should boost revenue, especially in its core markets of Spain, Colombia, and Peru. Interestingly, the World Cup will end on July 19— just eight days after CIRSA celebrates its first anniversary of listing on the Bolsa Madrid Stock Exchange. Questions may also be raised about the previously mentioned stagnant Italian market, as well as CIRSA’s free operating cash flow— which plummeted from €85.8 million in Q1 2025 to €37.7 million in Q1 2026. But the company explained this drop was due to the reversal of a one-time positive working capital gain recorded in FY2025. Regardless of investor confidence levels, leadership appears optimistic as the firm keeps cutting its total debt and extends its streak of 71 consecutive quarters of EBITDA growth— as Spain’s largest gambling company enters a busy phase. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Gaming Innovation Group (GiG) has retained its full-year guidance despite a stagnant start to 2026 trading. The Q1 financial results of the Stockholm-listed iGaming technology group reported revenue at €9 million, a minor decrease from €9.1 million in Q1 2025. GiG’s leadership emphasized that the company is still in a phase of operational adjustments, implementing cost-saving measures to enhance earnings outcomes through steps designed to “build foundations for growth later in the year”. Operational and commercial adjustments led adjusted EBITDA to drop to €200,000 from the €400,000 recorded in Q1 2025. During this transition period, GiG continues to operate with a lower EBITDA margin of 2%, compared to 4% in the prior year. While rolling out initiatives under its strategic transformation program—expected to generate €4.5 million in annualized savings—GiG’s Q1 accounts detailed a post-tax net loss of €5.2 million. The action plan was backed by CEO Richard Carter, who said: “We took decisive and necessary steps to optimise our operations and these measures, including headcount reduction, and adoption of AI.” He added: “Combined, this will deliver underlying cash flow generation whilst also enabling long term, sustainable profit growth as revenue growth accelerates from the second half of this year.” The company also continues its migration strategy away from its legacy Alira platform toward its proprietary CoreX technology stack. GiG expects this transition to yield further operational savings while improving performance capabilities for its clients. Commercially, Q1 achieved several strategic milestones. In February, GiG announced a platform and sportsbook migration agreement with Jupiter Gaming, expanding its footprint in the UK market at a time when regulatory changes are reshaping operator economics. Leadership remains focused on FY2026 revenue targets of €44 million to €48 million and adjusted EBITDA of €10 million to €13 million, implying EBITDA margins exceeding 20%. Management further noted that recent increases in the UK Remote Gaming Duty could create opportunities for operators with stronger balance sheets and differentiated offerings. The company also secured three post-period commercial agreements, including a partnership with LuckyDays to enter Alberta’s regulated online gambling market ahead of its anticipated July launch. Moving forward, GiG highlighted a strengthened commercial pipeline: it has launched four new brands year-to-date and expects between 12 and 14 launches across 2026. Approximately 90% of expected annual revenue is already supported by commercial agreements, giving management confidence to reaffirm its guidance. CEO Carter concluded: “Combined, this will deliver underlying cash flow generation whilst also enabling long term, sustainable profit growth as revenue growth accelerates from the second half of this year.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Hon. Dale Nally—who’s leading Canada’s push to make Alberta the country’s second province with regulated gaming—conveyed a simple message: there’s no better place than Alberta. Addressing attendees at the SBC Summit Canada, Nally—Alberta’s Minister of Service and Red Tape Reduction—assured that the province will be an ideal match for operators as its gaming market prepares to launch on July 13. He told attendees: “We’ve cut red tape, created a business-friendly atmosphere, and maintained low corporate taxes—you can’t ask for more. So if you enjoyed your time operating in Ontario, you’ll absolutely love what Alberta has to offer.” A new chapter for Alberta For many operators gearing up for the launch, parts of Alberta’s market will feel familiar, as the province has adopted much of its framework from Ontario’s successful model—one that generated over CA$4 billion (£2.1 billion) in revenue last year. Alberta Gaming, Liquor and Cannabis (AGLC) will oversee the market as its regulator, just like Ontario’s regulator, the Alcohol and Gaming Commission of Ontario. Additionally, the Alberta iGaming Corporation (AiGC) has been established to function as an independent conduct and management body, similar to iGaming Ontario. The AiGC recently announced that interim Chief Executive Officer Dan Keene will take on the position permanently, leveraging his prior experience as the Director of Gaming Business at the AGLC and his time at Century Casino and Molson Canada. Nally stressed that when it came to legislating gambling, policymakers didn’t try to reinvent the wheel—instead, they actively looked to other markets to see what was effective. “We looked at what’s being done in the UK, and we admire the protections they have in place,” he noted. “I also want to commend the Ontario team—they’ve done an excellent job launching a responsible gambling marketplace that’s safer and more accountable. We’ve drawn heavily from their experience for our plans in Alberta.” Player protection will be front and centre While Nally acknowledged that he’d shut down online gambling entirely if he could, he explained that the push for regulation stemmed from the realization that Albertans were already participating in iGaming—so it needed to be brought under government oversight. Key regulations for the new market focus on social responsibility and player safety, including strict rules on advertising scope. Alberta players will also have access to a province-wide self-exclusion register, plus tools to set financial and time limits on their gaming. “We want gambling to be as safe and responsible as it can be—and that’s only achievable in a regulated setting,” he stated. “We want self-exclusion to be as straightforward as possible so that those who choose it can’t take part in gambling activities. We know that when people reach a low point, they’re ready to quit—but the days after can be tough. A system-wide self-exclusion program makes it easier for those dealing with problematic gambling behaviour to get the support they need.” Striking a balance Alberta is known as one of North America’s most business-friendly regions, thanks to a younger population drawn to the province by its thriving oil and gas sector. These traits make Alberta an appealing option for potential operators, and Nally highlighted that the same business-focused mindset guided the market’s development. As the Minister responsible for cutting red tape, he reassured stakeholders that Alberta didn’t overdo it with the requirements imposed on the industry. He said: “We had to find that middle ground because governments often get overzealous and want to regulate every detail. That’s not our approach. “We want light-touch regulation and an easy entry process for our market. It won’t be the wild west—far from it—but we believe it’ll be a straightforward place for operators to join, and it’ll be done responsibly.” According to Nally, 37 operators have already paid their required registration fees, and up to 70 could join the market when it launches. The likes of PointsBet, Caesars Entertainment, BetMGM, DraftKings, and FanDuel have all confirmed plans to enter the market and expand their presence in North America. The market is projected to reach CA$1.35 billion (£730 million) in revenue. However, Nally told attendees that the market’s success won’t be measured solely by its financial results. He said: “Our success metric will be the market’s feedback: Did players have a fun time? Was it safer? Was it responsible? If all the player safety and responsibility measures we’ve outlined are in place, that’s what will define our market’s success. The revenue will just be an added bonus.” This article is provided by a third-party. 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(AsiaGameHub) - Legislators have advanced toward enacting an EU-wide tax on gambling income, though the timeline remains distant for the time being. In February, Victor Negrescu, Vice President of the European Parliament and a Budget Committee member, introduced a proposal for a 1% tax on gambling. On Wednesday, 27 May, the EU Budget Committee will convene to discuss the potential and, more crucially, the necessity of such a measure, led by Piotr Serafin, the EU Budget Commissioner. The Socialists and Democrats (S&D) political faction has endorsed the proposal, with supporters asserting that the tax would provide supplementary funding for health, education, and youth programs across the EU. The specific details of the proposal are not yet fully clarified. What is known is that the 1% tax would be imposed on either gambling revenue or turnover across the 27 EU member states. Both sides cite illegal gambling S&D estimates suggest the tax could generate between €2bn and €4bn annually, and up to €14bn to €28bn over the EU’s seven-year budget period. The levy might receive positive consideration in Brussels, where EU authorities are examining methods to raise funds for the proposed 2028-2034 Multinational Financial Framework (MFF) – a plan valued at €2trn. Sandra Gómez López, Co-Negotiator on Own Resources for the EU Budget in the Budget Committee, stated: “According to the S&D Group position, an ambitious set of new genuine own resources is essential for an ambitious MFF capable of addressing the increased needs of our citizens and businesses. “As noted in the MFF Interim Report adopted in April 2026, we require sustainable, predictable, and resilient revenue streams for the Union budget.” Negrescu added: “We are initiating this effort at a time when Europe’s online gambling and betting sector continues to expand rapidly, generating tens of billions of euros annually while increasingly operating across borders and leveraging the single market. “Industry estimates indicate that illegal online gambling already accounts for approximately 71% of the European market, resulting in significant losses in public revenue, diminished consumer protection, and heightened risks related to money laundering and organized crime.” The European Gaming and Betting Association (EGBA), a trade association for the EU gambling sector, has been critical of the proposal from the outside. Maaten Haijer, Secretary General of the EGBA, described the tax as “unworkable” when it was first mentioned in February. Similar to other trade associations, the EGBA has pointed to the black market as a key risk factor – a sentiment that aligns with Negrescu’s views mentioned earlier. The organization argues that taxing gambling could prompt operators to adopt defensive measures, pushing customers toward illegal companies – an argument similar to that raised by the UK’s Betting and Gaming Council (BGC) during last year’s tax discussions. According to a YieldSec report cited by the European Casino Association (ECA), the EU’s black market is costing approximately €20bn in tax revenue annually. The EGBA made a comparable claim in July of the previous year. SBC News has contacted the EGBA for comment regarding next week’s meeting. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Within the highly regulated North American gaming sector, operators are currently navigating the challenge of balancing the demand for accelerated payment processing, AI-powered personalization, and cryptocurrency advancements against increasing requirements for security, compliance, and player safety. The North America Payments & Tech track at the upcoming SBC Summit Americas will explore how industry players are adapting, focusing on strategies such as enhancing the user experience through innovative payment solutions and leveraging AI and stablecoins to modernize their business operations. The track kicks off with "Tech Leaders: How Tech Leaders are using AI to Engage Customers, Transform Operations, and Shape the Industry." This session will feature senior technology executives discussing the application of AI, real-time risk assessment, and scalable infrastructure to boost performance while ensuring regulatory adherence. Key focus areas will include fraud prevention, cybersecurity, and data-driven player engagement. Industry experts Macario Gallegos (SVP & Chief Information Officer, Seminole Hard Rock), Emily Haruko Leeb (Co-Founder & CEO, Saroca), Owen Monagan (CEO, LayUp), and Dan Pinto (CEO & Co-Founder, Fingerprint) will share insights into their current investment strategies and the technologies providing them with a competitive advantage. Payment innovation takes center stage in "Emerging Payment Methods: Biometrics, BNPL, Open Banking & More," where panelists will analyze how developments like open banking, biometrics, and digital wallets are transforming the player experience, while simultaneously introducing new regulatory and compliance hurdles. Matt Brezinski (Director of Gaming, Trustly), Tony Fontaine (Executive Consultant, Independent), Alex Ursa (Head of Gaming, Betr), and Leighton Webb (VP and General Manager, iGaming and Sports Betting, PayNearMe) will examine the practical implementation of these solutions within the complex US regulatory landscape. The session "Crypto compliance and regulated stablecoins?" will investigate whether stablecoins, such as USDC, can facilitate broader crypto integration in iGaming and sports betting by offering reduced fees, faster transaction speeds, and improved price stability. Speakers Nick Imperillo (Senior Fraud & Risk Expert, GeoComply) and Michelle Martin (Chairman & CEO, Anti-Money Laundering and Financial Crimes Institute) will discuss regulatory obstacles in the US and Canada, as well as the importance of KYC/AML protocols and secure payment rails in making stablecoins a viable option for regulated markets. Also included in the track is "The Future of Payment Personalization: Should Players Choose How They Pay?" This discussion will look at how operators use data-driven insights to customize payment journeys—ranging from preferred payment methods to instant withdrawals and affordability checks—and whether such personalization risks triggering regulatory concerns or player protection issues. Sue Page (CEO, North America, Neosurf) and Liron Warhaftig (Vice President Player Journey, Rush Street Interactive) will debate the boundaries of personalization and when it might shift from a convenient feature to a driver of harmful behavior. The North America Payments & Tech track is one of several specialized streams at the event, alongside sessions covering Leadership, Regulation & Compliance, Sports Betting & Casino, and Player Protection. A dedicated breakout stage will also be available, focusing on Prediction Markets and Player Protection. SBC Summit Americas will be held at the Broward County Convention Center in Fort Lauderdale from June 9–11, hosting 10,000 delegates from the gaming and betting sectors across the US and Latin America. Get your tickets for SBC Summit Americas! Expo Pass ($0) – Access to the exhibition floor and basic SBC Connect features Conference Pass ($399) – Full access to the show floor, conference sessions, and SBC Connect Networking Pass ($399) – Full access to the show floor, SBC Connect, SBC Connections, and evening networking events Business Pass ($549) – Full access to the conference, show floor, SBC Connect, and SBC Connections VIP Pass – Full access to the conference, show floor, SBC Connect, SBC Connections, evening networking, and complimentary food and beverages at the Food Festival This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - An innovative AI betting solution utilizing WhatsApp and Telegram is proving to significantly enhance operators' ability to acquire and retain customers. ChatBet, a platform allowing bettors to wager via WhatsApp or Telegram, is currently launching in Latin American markets and generating robust outcomes for its initial clients. This AI bookmaker has released a report in collaboration with SBC Media detailing the product's performance with its first wave of clients, highlighting improvements in crucial metrics like average revenue per user and player retention. Josh Swerdlow, Founder and CEO of ChatBet, stated: “Operators require improved conversion rather than additional features. ChatBet converts natural user intent into a betslip within seconds, driving the increases we observe in both engagement and revenue. In certain instances, one in three users interacting with ChatBet generates a betslip, marking a substantial shift from traditional funnels.” During the discussion, Swerdlow cited Everett Rogers’ 1962 Diffusion of Innovation theory, noting that new products usually find that 5% of the market immediately comprehends and adapts to them. “We encounter users who immediately understand ChatBet. They bypassed menu options, required no guidance, and ignored tutorial videos we developed for others. Approximately 13.5% of users simply understood commands like ‘I want to place a bet on Liverpool to win.’ They grasped it instantly, which was a thrilling initial statistic for me.” This early adoption is significant as it demonstrates the speed at which users transition from curiosity to intent within a conversational setting. Swerdlow recently discussed the technology and origins of ChatBet with SBC News, arguing that an increasing number of users prefer placing bets via conversational language instead of navigating traditional, spreadsheet-like interfaces. While 13.5% of users grasp the concept instantly, others seek to become more accustomed to the technology before making it a habit. The ChatBet founder noted that since WhatsApp is used by 3.5 billion people globally each month, familiarity is easily achieved. “Awareness is growing and users are adapting, leading to increased engagement time. A large proportion of users rapidly progress from their first message to expressing betting intent—defined as generating a bet slip—demonstrating that conversational interfaces lower the friction common in traditional navigation,” he explained. This engagement level offers greater opportunities to convert, re-engage, and monetize users relative to standard sessions. ChatBet has partnered with Meta, WhatsApp's parent company, to integrate with its ad manager and ‘click to WhatsApp’ program, offering numerous advantages. Primarily, the Meta partnership lends credibility and authority to the solution's market standing. Additionally, it enables operators to link advertising, conversation, and conversion into one measurable stream. Furthermore, it guarantees compliance with advertising codes and standards, specifically those concerning gambling promotions. Swerdlow clarified: “We established a relationship with Meta because the user initiates the dialogue, ensuring all operations comply with Meta’s WhatsApp Business rules and advertising policies. The user must message us first, requiring traffic to be driven to a one-on-one conversation or the WhatsApp channel number, where the user must press send. “Once a message is sent, we have a 24-hour window to engage and message them for free. Beyond this window, sending a message would incur costs. Thus, our operations remain entirely within Meta's regulatory framework.” Despite the successful Meta partnership and its impact, Swerdlow acknowledged that some operators have challenged the ChatBet model. Operators question why they would want players to exit their app, seemingly contradicting standard retention strategies. He pointed out that players inevitably use WhatsApp and spend more time there than in most sportsbooks. He explained that the ChatBet model simply adds a new user interface layer over the sportsbook, with the operator retaining control of PAM and backend tools. “I ask operators: once players spend time in your app, where do they go next? They return to WhatsApp.” This principle is central to ChatBet’s model. If consumers spend their time in messaging apps as their default environment, why not allow them to place bets there? “Meta indicates that app installations are declining,” Swerdlow expanded. “When I observe people on the street, they are on their phones. But what exactly are they doing? Are they using an app? Playing a game? I would argue many are on WhatsApp.” ChatBet and Swerdlow now plan to scale further with various regulated operators in Latin America. The next phase will focus on providing operators with greater control, insights, and performance from conversational betting, along with visibility into performance metrics ranging from conversation data to bet creation and revenue results. “It involves continuing to grow and scale with our current product, empowering operators to improve conversion rates from one in three to two out of three users creating betslips. “We provide the tools, dashboards, and all back-office and promotional capabilities. Operators can define brand personality, choosing between formal or informal tones, or whether it acts as an analyst or an enthusiastic sports bettor. We continue to scale as a conversational interface layer and performance channel.” ChatBet is currently live with numerous operators throughout Latin America, delivering a measurable impact on acquisition, conversion, and retention. Swerdlow concluded: “The true advantage lies in the feedback loop. We link the advertisement, conversation, intent, betslip, and revenue outcome. This provides operators with a performance channel that is measurable, optimizable, and scalable.” To learn more about the impact of WhatsApp and Telegram betting via ChatBet, download the full report. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Consulting online casino reviews has become a vital step for players in Canada. With an unprecedented number of options, sorting through the vast array of available platforms requires time. Players must feel confident that the sites they select are equitable, secure, and valuable. Reviews assist Canadians in filtering out the clutter, gaining a true understanding of a casino's performance, and identifying critical distinctions in aspects such as withdrawal speeds, promotional offers, and safety measures. We recently interviewed online casino specialist Lara Wilson to learn how Casino.ca provides its audience with a competitive advantage. With over two decades of industry experience, Wilson is well-versed in what Canadians need to verify before registering. Her professional background includes collaborations with major entities like Paradise Poker, Sportingbet PLC, and LeoVegas. Currently at Casino.ca, she aims to utilize that extensive experience to help her audience make more informed choices. What factors do you consider when selecting a casino? I prefer a platform that focuses on the finer points. I seek a seamless and user-friendly experience, so straightforward navigation is key. Organized menus, a clean layout, and rapid page loads are the features that appeal to me. My goal is to find a site where I can spend more time enjoying top-quality games instead of getting frustrated with the interface. However, I also appreciate a diverse selection of games. Since I enjoy slots, I keep an eye out for releases from preferred developers. In my experience, Pragmatic Play, Microgaming, and Relax Gaming consistently offer reliable options for new titles. Occasionally, I switch to table games and roulette, so I prioritize sites that provide strong choices in those categories as well. Why are reviews currently significant for Canadian players? The iGaming landscape in Canada can be daunting for beginners due to varying regulations across provinces. Currently, Ontario is the only province with a competitive regulated market, though Alberta is set to follow. In other regions, players are restricted to government-operated sites—which often lack variety and value—or offshore casinos. Since most players opt for offshore sites, making a knowledgeable decision is incredibly important. As online casino enthusiasts ourselves, we understand that player preferences vary. Some seek innovative slots from niche studios, while others prefer live dealer table games. One user might prefer a desktop, while another opts for mobile play via an app. Reviews play a key role in connecting players with the ideal online casino for their specific needs. How does your platform evaluate online casinos? At Casino.ca, ensuring our content is credible and current is a top priority. We utilize a consistent, rigorous methodology for all our casino reviews to address every significant factor. This allows our readers to easily compare options and swiftly find the platform that fits them best. Naturally, we assess standard features like game variety, website usability, and bonus quality. However, our analysis extends much further. For example, it is crucial that players trust a site's security and game fairness. Consequently, our experts verify licenses, SSL encryption, and certifications from auditors such as eCOGRA. User convenience is also critical, so we examine available payment methods and withdrawal processing times. Since players may require assistance, we also evaluate customer support. Most importantly, player safety is paramount, and we insist on the availability of robust responsible gambling resources. What makes Casino.ca a trustworthy source? We understand that trust is a major concern for users reading online casino reviews, and we handle this with great care. Our experts offer a complete overview, and we exclusively recommend casinos that meet our strict criteria. To ensure our reviews are genuinely helpful, we include any minor flaws we encounter. If our research reveals a casino is unsafe, we add it to our blacklist. This helps readers identify sites to avoid without learning the hard way. As an affiliate, we earn a commission when readers click our links. This revenue allows us to keep our content free for everyone and does not sway our review conclusions. We are dedicated to promoting responsible gambling, and users can be confident that our recommended sites are secure, fair, and safe. How has the online casino industry evolved during your career? What does the future hold for Canada's iGaming sector? Canada is currently a thrilling market for online casino enthusiasts, and I anticipate further improvements for players. Alberta's upcoming launch of a private gaming market this summer is a promising development that will transform the experience for local residents. The success seen in Ontario has already drawn attention from other provinces, so I expect more competitive markets to emerge throughout Canada in the near future. In addition to regulatory shifts, technological advancements are benefiting the industry. Operators are becoming more inventive, integrating concepts from indie gaming and social media to create engaging, immersive environments. As mobile gaming grows, we are noticing a trend toward on-the-go options. I expect these standards to keep rising, with payment processes becoming increasingly efficient and user-friendly. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The past two years have significantly reshaped the global iGaming landscape. As newly regulated markets launch rapidly and established jurisdictions tighten their compliance requirements, operators are shifting away from aggressive acquisition models toward strategies centered on long-term sustainability and profitability. Where operators move, suppliers tend to follow. In 2026, the commercial focus has shifted toward maximizing player lifetime value through highly engaging, retention-oriented content and robust operator partnerships. The logic is clear: with soaring customer acquisition costs, operators are far more likely to return, and retention is critical when acquisition costs are this high. Suppliers and operators are also pursuing long-term agreements to ensure their success can be replicated across global markets. Against this backdrop, iGaming Expert spoke with Arman Avetisyan, Head of Pascal Gaming, to discuss the company’s progress and ambitions for the year. The studio has remained active this year, creating meaningful player experiences through launches such as *Sugar Balloon* and showcasing its solutions at various trade shows. However, according to Avetisyan, the foundation for this year was laid in 2025. He explained that the company’s rebrand and repositioning marked a turning point for Pascal Gaming. “(In 2025) we refreshed our entire brand identity — a new logo and visual direction that better reflects our commitment to story-driven and emotionally engaging content,” he said. “We launched more than 30 new titles, including several Hold & Win and Buy Bonus games, as well as crash games.” What drives slot success in 2026? Avetisyan explained that Pascal Gaming evaluates games through a narrative-focused perspective. While features and mechanics are important for any high-quality game, studios need to go a step further. Storytelling is essential for creating immersive experiences that players want to revisit. The studio’s head emphasized that the goal is to create slots that evoke emotion in players rather than offering passive experiences. “Our main objectives are portfolio expansion in target markets and a focus on in-game character creation. Animal-based games are at the top of our list,” he added. “To achieve this, we continue to invest in high-quality, story-rich content — including new character-driven crash games and an updated 3×3 slot series.” Where does Pascal Gaming distribute its games? The studio has recently concentrated on high-growth emerging markets, noting that the fast-paced nature of its games, combined with their simplicity, resonates well with audiences who are newer to online casino experiences. Avetisyan noted: “Our strongest markets currently are Latin America, Asia, and Africa. These regions have responded positively to our mix of classic slots, innovative crash games, and localized content such as *Fortune Master Goat*, *Don Tiger, Jack and Cheeky Duck*, *Pascal News*, and *Super Blaise*.” “Throughout 2026, we plan to expand the markets where we are certified. We have a strong presence in the mentioned regions, yet we aim to further strengthen our partnerships there.” The studio is pursuing an aggressive expansion strategy, capitalizing on newer markets that have emerged with fresh local regulations, as well as markets proven to be high-growth opportunities. As a result, Pascal Gaming has been working closely with regulators across multiple jurisdictions to authenticate its games, ensuring compliant and safe expansion. As the studio’s head explained: “Expansion is not the only goal; we are supporting this growth with a rigorous certification roadmap, including Eastern Europe, Peru, Brazil, Argentina, the Philippines, and many other jurisdictions. “In 2026, we are also placing significant focus on new markets such as the Netherlands and Switzerland.” Expansion also extends beyond geography. As Avetisyan mentioned, operator partnerships are becoming increasingly vital, as these relationships now go beyond transactional deals. “On the operator side, we are deepening partnerships through improved integration support, joint marketing initiatives, and tools that deliver measurable outcomes,” he noted. What trends are shaping iGaming in 2026? 2026 has already proven to be a pivotal year for Pascal Gaming. With a refreshed image, a wave of new game launches, and an aggressive expansion strategy, the studio has experienced growth and secured long-term operator deals. However, there is still much work ahead. So what does Pascal Gaming have planned for the remainder of the year, and how does this align with broader trends? In addition to launching animal-driven character games, the studio is looking to expand further into Latin America and Brazil, and has hinted at sports-themed content ahead of the FIFA World Cup — a trend that casino suppliers have driven in 2026. Underlying this strategy is a strong focus on localization and robust partnerships. As Avetisyan concluded: “Stronger partnerships and deeper localization are central themes in 2026. At Pascal Gaming, we are placing significant emphasis on building meaningful, long-term relationships with our operators and investing heavily in localization — both in content and support.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. 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(AsiaGameHub) - The leadership of Better Collective believes its AI-driven Playbook "can become a core platform for sports bettors worldwide," following the global extension of its partnership with the social media platform X. Revealed late yesterday alongside the company's Q1 2026 financial results, Playbook's agreement with X has been broadened geographically. Originally launched in the United States, the collaboration is now a global official partnership. Better Collective's betting tools will now be accessible to X users around the world. The company pointed to "rapid user adoption" in the U.S. as a key factor in the decision to go global via X. In a letter to investors within the Q1 report, Jesper Søgaard, CEO of Better Collective, stated the platform had "advanced further across user engagement, product development and commercialisation" during the period. “Following the initial success we are excited to expand our partnership with X,” Søgaard commented. “This marks an important step in scaling Playbook internationally. “Sports conversations increasingly happen in real time and on social platforms, and this partnership enables us to bring a more intuitive and relevant betting experience directly into that environment.” X's original partnership with Playbook last October occurred as Elon Musk’s platform increased its involvement in the betting and predictions sectors, having earlier inked deals with LiveScore Group and Polymarket. Through this week's expansion, X is introducing a new feature called Direct Message Playbook, enabling users to get a pre-filled betslip. Users will also be able to share betting ideas or screenshots through the integration, in addition to features already trialed in the U.S., like image recognition and converting betslips into smart deep links for followers to monitor. “Better Collective has been an incredible partner, delivering real value and a smooth experience for X users,” stated Chris Park, Global Head of Developer Platform at X. “We’re excited to expand the partnership globally with Playbook, adding new features that create a richer experience for the massive sports and fan community on our platform.” However, merging gambling content with social media does attract criticism. Betting marketing on platforms such as X has been criticized in nations like the UK, from both licensed and unlicensed operators. Better Collective and X may need to proceed cautiously to avoid becoming entangled in the wider political discussions on gambling advertising, while also ensuring the integration complies with the legal standards of various international markets. Playbook, Playmaker, and the Better Collective vision As noted, Better Collective disclosed the X deal concurrently with its first-quarter financial figures. The firm posted a 5% year-on-year revenue increase from Q1 2025, with quarterly revenue of €86m (£74.4m) versus €81m the previous year. EBITDA increased 14% from €22m to €25m, and net profit after tax jumped over 54% from €4m to €7m. Revenue, EBITDA, and profit were all boosted by a rise in new depositing customers across its operations and partner operators, with North American revenue specifically surging 46%. This North American performance was primarily fueled by Playmaker HQ, the Americas-focused media business acquired by Better Collective in 2023. In his investor letter, Søgaard stated that Playmaker has "expanded its talent roster, strengthened its position in the North American sports podcast landscape, and built a highly attractive commercial platform around unique content generated by some of the biggest North American sports names". “We are seeing strong and consistent demand for its shows, not only from sportsbook partners, but also from a broader group of blue-chip brands seeking brand exposure to highly engaged sports audiences,” he added. The group does anticipate that both EBITDA and profitability will be affected by tax increases in the UK and Brazil, however. This is expected to reduce operator marketing budgets in those markets – budgets that typically include spending on affiliates and media partners like Better Collective. Despite these tax challenges in certain regions, the company still forecasts a broadly solid finish to 2026. Providing year-end guidance, Better Collective's leadership expects revenue growth of 7-12%, EBITDA (before special items) growth of 8-18%, and net debt to be three times lower than EBITDA. “We started 2026 with a return to organic growth of 5% or 9% in constant currencies, reaching €86m in revenue, driven by strong momentum in Paid Media, talent-led Media and North American revenue share,” the CEO concluded. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - European Parliament members (MEPs) are set to commence discussions in Strasbourg concerning the implementation of a 'unified tax' on online gambling and betting operators holding licenses within the European Union. Scheduled to start on Wednesday, May 27, the debate will be chaired by EU Budget Commissioner Piotr Serafin. This initiative aligns with Brussels' ongoing review of proposals aimed at bolstering the bloc's envisioned €2 trillion Multiannual Financial Framework (MFF) for the period 2028–2034. The proposal for a European gambling levy originates from Victor Negrescu, who serves as Vice President of the European Parliament and a member of the Budget Committee. Negrescu has reintroduced his suggested 1% levy in Strasbourg, a proposal that has garnered support from the Socialists & Democrats (S&D) Group. This levy is intended for significant online gambling and betting operators, with the goal of generating extra funds for education, youth, and health programs. Subsequent to its introduction, the S&D Group indicated that a modest levy of approximately 1% on the revenues or turnover of prominent online gambling operators is projected to yield between €2 billion and €4 billion each year, potentially accumulating €14 billion to €28 billion over the EU's seven-year budgetary period. The S&D Group has endorsed the gambling levy, viewing it as an EU funding tool capable of assisting the bloc in repaying Covid-era recovery loans and funding future European objectives, such as mental health services, addiction prevention programs, and youth initiatives. Speaking to iGaming Expert, Negrescu asserted that Europe's gambling industry has developed into one of the bloc's most substantial digital sectors, producing “tens of billions of euros annually” and increasingly conducting operations across national borders within the EU single market framework. Negrescu emphasized that this proposal should not be perceived as an extra burden on consumers, but instead as a specific contribution from major operators who benefit from access to the European market. “Daily in this Parliament, we advocate for increased investments, yet citizens also anticipate our explanation of how we intend to fund everything equitably and responsibly,” Negrescu informed iGaming Expert. The Vice President indicated that the levy could support investments in education, youth programs, mental health services, addiction prevention, and initiatives safeguarding minors. He further noted that Europe ought to create “topic-specific financial streams” akin to funding structures already utilized by national governments. Negrescu: Levy could combat black market Victor Negrescu As the author of the proposal, Negrescu additionally connected it to broader issues concerning unregulated gambling, cautioning that illicit online gambling diminishes public revenues and subjects consumers to greater dangers. “We are advancing this initiative at a time when Europe’s online gambling and betting market is experiencing rapid growth, generating tens of billions of euros each year, and increasingly conducting cross-border operations while leveraging the single market,” Negrescu declared. “Industry projections suggest that illegal online gambling already accounts for approximately 71% of the European market, resulting in substantial public revenue losses, diminished consumer protection, and elevated risks associated with money laundering and organized crime.” The S&D Group has contended that the levy ought to be complemented by coordinated EU-wide actions against illegal gambling to bolster its long-term sustainability as a consistent EU funding mechanism. Negrescu further elaborated: “Factoring in a 1% flat tax on revenues or turnover, the expanding market share of the online industry, and fresh measures targeting illegal platforms, this proposal has the potential to generate between €2 billion and €4 billion annually during the upcoming long-term EU budget cycle, possibly accumulating €14 billion to €28 billion between 2028 and 2034 – a sum equivalent to the present budget for Erasmus+ student exchanges. “This proposition initiates a dialogue on prospective new resources and thematic financial flows, akin to national funding frameworks, which could garner broader endorsement among EU member states.” Gómez López: EU requires robust debt reduction strategies Sandra Lopez Gomex Sandra Gómez López, a committee member and MEP, stated that the levy is an element of a broader S&D initiative designed to establish “sustainable, predictable, and resilient” revenue sources for the Union budget. “We commend the Commission’s endeavors to pinpoint new resources,” Gómez López remarked. “The provisional report on the forthcoming MFF also introduces novel concepts, such as an online gambling and betting levy, digital services taxation, and provisions related to crypto assets.” She additionally pressed member states to resolve the impasse concerning EU revenue reforms, advocating for new funding mechanisms that could generate a minimum of €60 billion annually to facilitate the repayment of NextGenerationEU debt. “We urge the member states within the Council to overcome the deadlock, persistent since 2020, regarding a collection of new genuine own resources, aiming to achieve an annual revenue level of at least €60 billion.” Conversely, the trade organization, the European Gaming & Betting Association (EGBA), has voiced criticism of the proposal, labeling the concept as “fundamentally impractical” and cautioning that further EU-wide taxation could jeopardize regulated operators while inadvertently aiding black-market providers. Separately, the European Commission has put forward five new EU-wide revenue streams, encompassing tobacco duties, e-waste fees, and corporate taxation measures, with the goal of generating roughly €58.5 billion annually through these novel funding avenues. Nevertheless, any EU-wide tax framework necessitates unanimous approval from member states – a political obstacle that has consistently impeded joint fiscal endeavors in Brussels concerning the standardization of gambling laws among member states. For Europe’s gambling industry, these discussions signify the initial earnest effort to establish online betting as a direct contributor to the EU’s strategic funding objectives, potentially inaugurating a new phase in the discourse surrounding gambling taxation throughout the bloc. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - ICONIC21 has enhanced its player engagement capabilities with the introduction of Free Chips. ICONIC21 described the feature, intended for use in promotions targeting both new and existing customers, as a ‘flexible and fully customisable’ method for engaging players. It enables operators to offer adjustable bonus amounts across all their live games. Consequently, Free Chips can be tailored for different player segments, campaign objectives, or promotional periods associated with special events. Edvardas Sadovskis, Chief Product Officer at ICONIC21, stated: “Free Chips provides operators with a straightforward and effective promotional tool that functions across the entire live portfolio. It readily adapts to various campaign strategies and is particularly beneficial for player acquisition, allowing players to experience games without cost while still having the opportunity to win real prizes.” According to ICONIC21, players will be able to monitor their Free Chips balance and any winnings accumulated. Upon exhausting all chips, their winnings will be automatically transferred to their main balance. The feature can also be integrated into existing promotional frameworks, which ICONIC21 highlighted allows for rapid implementation. Sadovskis added: “We designed the infrastructure to be clean, automated, and user-friendly, enabling operators to concentrate on campaign strategy rather than operational complexities. This is what a robust promotional tool should deliver.” In addition to new features, ICONIC21 has also broadened the distribution of its content. Last month, the developer announced a new collaboration with the aggregation platform Lynon to incorporate its complete range of slots, live casino, and virtual games. Among the games now accessible to Lynon’s partners is Gravity Wheel, the most recent addition to ICONIC21’s Gravity series. Speaking at the time of the announcement, Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, commented: “Partnering with Lynon is a natural progression, as both companies are dedicated to cultivating enduring, value-generating relationships. Lynon’s capacity to deliver our products to a diverse array of operators is a crucial element of our expansion strategy. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The UK’s Gambling Commission has reaffirmed that its proposed affordability measures will affect only a small fraction of British gamblers, despite widespread criticism. These "affordability checks," a term the Commission itself avoids, have recently sparked significant debate. The Betting and Gaming Council (BGC) has even suggested potential legal challenges to block their full introduction. Speaking at the Clarion Payments Providers event this week, Ian Angus, the Commission’s Director of Policy, reiterated that the proposed Finance Risk Assessments (FRAs) are "not affordability checks by another name." "Nor do the proposed thresholds for an assessment limit or cap customer spend," he added. Commission maintains its stance on affordability figures The demand for an affordability framework in UK gambling was a central theme for reform advocates during the 2020-2023 review of the 2005 Gambling Act. The subsequent White Paper from the review introduced the concepts of FRAs and Financial Vulnerability Checks, with FRAs being more comprehensive and Vulnerability Checks offering a lighter approach. Last year, the Commission conducted a six-month pilot of these checks. Critics, including Conservative Party politicians and Reform UK leader Nigel Farage, contend that the pilot failed to provide clarity. Angus, however, presented a contrasting view. During his speech, he reaffirmed the Commission's consistent position that "less than 3% of active customer accounts" would necessitate any financial scrutiny, be it a Vulnerability Check or a Risk Assessment. For the 3% of accounts requiring an assessment, Angus and the Commission assert that 97% would undergo this process without friction, presumably through the less intrusive Vulnerability Checks, which are triggered by deposits exceeding £150 over a 30-day rolling period. "This is significantly better than the government's White Paper estimate of 80%," Angus stated, further noting that "only a small percentage of active accounts would require an assessment and be unable to complete it frictionlessly." "The pilot indicates the figure would actually be 0.1%, again, an improvement on the White Paper's estimate. This means only one in 1,000 accounts would be unable to undergo a frictionless assessment. "Furthermore," he added, "this number could be lowered even more if operators fulfill their initial obligations to consumers by ensuring accurate customer details and proper identity verification." The Commission is scheduled to meet later today to determine the next steps for its affordability measures. Vulnerability Checks have already been implemented, with a £500 threshold introduced on August 30, 2024, and a £150 threshold set for February 28, 2025. However, FRAs represent a distinct challenge for many. These assessments are the primary concern for stakeholders in the betting and racing sectors. Even some proponents of reform and affordability solutions, such as Dr. James Noyes of the Social Market Foundation (SMF), suggest the measure requires further consideration. Updates on the fight against the black market A central argument put forth by the betting industry, its ally in horse racing, and their political supporters is that stringent affordability checks will push customers from the regulated sector towards unregulated alternatives. This argument is widely recognized due to several factors. The black market, grey market, and the presence of unlicensed operators in the Premier League have been frequent subjects of discussion recently, with Entain, owner of Ladbrokes and Coral, notably championing the latter issue. Last year, the black market was a focal point in taxation discussions, as the industry argued that increased tax rates would necessitate compensatory actions, ultimately directing customers to unregulated operators offering more permissive services. Although the industry's opposition to tax increases, which took effect in August, was unsuccessful, the government committed to providing the Commission with an additional £26 million annually, specifically earmarked for combating the black market. Angus stated, "The Gambling Commission welcomed the £26 million in funding over three years for our efforts to combat illegal gambling, and we view this as an endorsement of the Commission's effectiveness in addressing illegal gambling in recent years." Considering the industry's strong opposition to last year's tax increases, stakeholders are likely keen to understand how this £26 million will be utilized. Angus indicated that the Commission plans to intensify its focus on illegal gambling "to examine the factors driving consumer demand towards the illegal market and how regulation can foster innovation." The regulator aims to expand upon its previous year's actions against illegal gambling, which involved issuing 741 cease and desist orders to operators and advertisers, reporting 397,528 URLs to search engines, and achieving 266,667 URL removals. Angus further disclosed that the Commission has submitted 1,068 websites to search engines for delisting and has disrupted 1,134 websites, resulting in their takedown or geo-blocking. The regulator encourages innovation The Commission has also been included in the Department of Culture, Media and Sport’s (DCMS) Illegal Gambling Taskforce, a new entity established earlier this year specifically to disrupt the illegal market. Nevertheless, the industry continues to express serious concerns. The BGC claims that over £16.6 billion was wagered through offshore companies last year, and the industry has long protested against what it perceives as excessive regulation and taxation. Both the Commission and DCMS must strive to assure operators that anti-black market initiatives are achieving their intended impact, particularly as the industry persistently raises alarms regarding affordability, taxation, marketing, and other related issues. Concluding his address, Angus noted that "as the illegal market potentially intensifies its challenge to the licensed sector, we wish to clearly state our support for innovation that aligns with our licensing objectives." He concluded, "If you have ideas to enhance the customer experience, making it more positive and competitive, we encourage you to share them." "While the existing statutory and public policy framework imposes certain limitations on what can be accomplished, it does not outright prevent innovation. Therefore, if you have ideas that could provide a superior consumer experience, please contact us." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A substantial number of companies are anticipated to seek iGaming licences in Finland, as the market prepares for its scheduled launch in 2027. During a recent Gaming in Finland webinar, Pekka Ilmivalta, Head of the Finland Office at Nordic Legal, revealed that 28 companies have already applied for a licence to provide iGaming products to players when the liberalised iGaming market commences on 1 July next year. By autumn of this year, the total number of iGaming licence applications is projected to approach 50. It remained unspecified whether this figure encompassed only operators, platform brands, or also included suppliers, but prospective companies are advised to initiate their preparations promptly to participate in the commercial market from its inception. Ilmivalta commented: “We are currently experiencing a very active period. The application process is underway. As per last Sunday’s newspaper, we have received 28 applications to date. I am confident that we will reach around 50 applications by the end of the year. “Other ongoing preparations include the development of business plans, media marketing strategies, establishing media relations, securing sponsorships, and the incorporation of businesses and activities within Finland, indicating significant activity.” Ilmivalta further noted: “Regulators have indicated that the initial licences will be issued in the autumn. This is the current expectation communicated by the regulatory body.” “I am confident that we will be approaching 50 applications by the close of the year.” Pekka Ilmivalta, Head of the Finland Office at Nordic Legal Further Tasks Ahead Ilmivalta stated that operators are awaiting guidance on various subjects, including marketing and responsible gambling, but are proceeding with other business development areas after submitting their licence applications. “Operators are preparing for and submitting applications, but not all preparations conclude upon application submission or even licence approval. There remains a considerable amount of work. “Numerous policies and rules still need to be drafted post-application. This includes subsequent legal work, as well as marketing and responsible gambling guidelines. We anticipate receiving advice and guidance from regulators, likely in Q1 2027, but the exact timing remains to be seen. Much work is still required. “Conversely, many other aspects need consideration and preparation to be ready in approximately 13 months. From our perspective, we wish to remind stakeholders that they can always submit questions to the National Police Board, the regulator. We will do so for some of our clients, but the option to seek clarifications for any ambiguities is always available.” The Finnish iGaming Market Once Finland’s iGaming market launches next year, commercially licensed operators will be permitted to provide sports betting, online casino games, online slots, and online money bingo. However, Veikkaus will maintain exclusive control over Lotto, Eurojackpot, and physical slot machines. Despite this, the state-owned operator supports market liberalisation and equitable competition among operators as a means to counter the growing impact of the black market. The Finnish Gambling Act mirrors the licensing systems of neighbouring Nordic nations, Denmark and Sweden, aiming for channelisation through a comprehensive and competitive licensed market to safeguard players from gambling-related harm. A detailed analysis of the Finnish iGaming market’s regulation and direction was recently presented to iGaming Expert by Jon Hautamäki and Niko Hannolainen from Nordic Law. The analysis encompassed topics such as duty of care, marketing, technical standards, software licensing, AML, and future developments. The Gaming in Finland webinar additionally included contributions from Peter-Paul de Goeij, Managing Consultant at Quod Bonum Consulting; Niklas Bondestam, Chief Operating Officer at Ubetec; Jaakko Soininen, Managing Director at Finnplay; and Clémence Barret, Head of Direct Sales Gaming & Online at Docaposte Trust & Sign, with Gaming in EU Founder Willem van Oort serving as host. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - SBC has revealed the five startups set to compete in the 2026 First Pitch Americas contest, run in partnership with BettingStartups, which will take place as part of the SBC Summit Americas. The competition will see some of the most promising sports betting and gaming startups present their products to a respected panel of industry judges, with the winning company receiving a prize bundle valued at more than $100,000 to support its expansion. The finalists will go head-to-head on the Leaders Stage on Thursday, June 11, where each will deliver a three-minute pitch followed by a question and answer session in front of both a live in-person audience and the expert judging panel. The finalists selected for this year’s contest are: Insight Play AI, Inc. – InsightPlay rolls out AI-powered agents to serve as customer service representatives for operators, offering both text and voice-based support. Operators using the service have already begun re-engaging inactive players across Latin America. Odditt – A platform that helps sportsbooks, prediction markets, and DFS operators provide pre-built combo and parlay bets, paired with simple explanations for the logic behind each grouped bet offering. OddsBlaze – A real-time sports betting data platform that delivers rapid access to odds, market shifts, arbitrage alerts, and betting APIs for operators, traders, and product teams. ParlayX – A prediction market aggregator built to help sports betting syndicates compare available opportunities and act on market intelligence more efficiently. The Sharps – A bankroll tournament platform that merges the strategic gameplay and competitive structure of poker with sports handicapping, using standard sportsbook wagers in place of playing cards. To select this year’s winner, SBC has assembled a judging panel of professionals with deep experience across sports betting, iGaming, investment, startup development, and venture capital. The panel includes Paris Smith (Founder and CEO, DefytheOdds), Javier Altamirano (Global Head of Startup, Sportradar), Evan Meyer (Managing Partner, Astralus Capital Management), Scott Secord (Partner, Cardinal Sports Capital), Meredith McPherson (CEO & Managing Partner, DRIVE by DraftKings), while Jesse Learmonth of The Betting Startups Podcast returns to host this year’s competition. Paul Mills (Event Director, SBC) said: “This year’s First Pitch highlights the depth of startup talent emerging across the Americas, with finalists bringing fresh, innovative ideas spanning AI, prediction markets, fantasy sports, data, and betting infrastructure. “SBC is proud to offer these companies a platform to pitch their products, connect with investors, and build the partnerships required to support their next phase of growth.” The winning startup will receive a prize package valued at over $100,000, designed to fuel its growth through a combination of promotional, technical, legal, and business development services. The full prize bundle includes: MetaBet & Are You Watching This?: 12 months of API access to sports data from Are You Watching This? and gambling industry data from MetaBet, valued at $48,000. AWS: $10,000 in AWS Credits for eligible AWS services, covering support for core infrastructure technologies including compute, storage, and databases, as well as emerging tools such as generative AI, machine learning and artificial intelligence. GameOn: Press release distribution, a written interview, and a video interview shared across GameOn’s social media channels, worth $3,500. Royer Cooper Cohen Braunfeld LLC: $5,000 worth of gaming-specific legal support services. Square in the Air: A custom video package, social media performance audit, and competitor landscape analysis worth $5,000. Vegas Kings: A bespoke web design package worth $3,000. SBC Media: Promotional advertising and public relations package worth $11,000. SBC Events: A 3x3m exhibition booth and four complimentary event tickets worth $15,000. CertilQ: 12 months of access to CertilQ’s Technical Compliance Management Platform, worth $4,000. All attendees holding a Conference, Business, or VIP Pass can watch the live First Pitch final on the Leaders Stage at 2:20 pm on Thursday, June 11. Purchase your event tickets: Conference Pass ($399) – Includes access to the exhibition floor, all conference and workshop sessions, and basic access to SBC Connect. Pass holders can also join the Inner Circle, which offers exclusive opportunities to chat with speakers and dive deeper into discussions on key panel topics. Business Pass ($549) – Includes all benefits of the Conference Pass, plus full access to SBC Connections networking sessions and enhanced SBC Connect features for sending messages and meeting requests. VIP Pass ($799) – Full event access, including the exhibition floor, conference sessions, daytime SBC Connections networking activities, evening parties, and premium access to SBC Connect features. VIP attendees also receive a pre-loaded card for use at the on-site Food Festival. This article is provided by a third-party. 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