SBC Summit Americas to Focus on North America’s Affiliate and Marketing Strategies

(AsiaGameHub) –   With the battle for players in North America growing fiercer, the SBC Summit Americas will guide stakeholders past conventional methods and towards innovative, captivating approaches via its specialized North America Marketing & Affiliates track.

Scheduled for Wednesday, June 10, the program will unite top marketing experts from the industry in five panel discussions. These sessions will delve into how companies are honing their player acquisition methods, boosting conversion rates, and establishing more durable player lifecycles.

Attendees will gain insights on leveraging AI to foster more profound player interaction, confidently manage changing ad rules, tap into new channels such as TikTok, and develop brands that secure player loyalty.

Rasmus Sojmark, CEO and founder of SBC, stated: “Today’s affiliates must manage a greater array of channels, platforms, and partnership structures than ever. The environment, spanning social media and content to AI and marketing technology, is growing more intricate. This track aims to simplify that complexity and provide clear guidance on the genuine drivers of expansion.

The track will commence with the panel Affiliate Leaders Panel: The New Face of Affiliates: Branding, Voice, and Value, exploring the evolution of affiliates from simple traffic sources to comprehensive marketing brands. Senior executives Brian Christopher (Creator & CEO, FlipTheSwitch.com), Stuart Simms (Group CEO, FairPlay Sports Media), Manuel Stan (Chief Executive Officer, Catena Media), and Zaire Williams (CEO & Founder, Exclusive) will discuss how top affiliates cultivate dedicated followings via enhanced brand identity, more tailored content approaches, and greater audience connection. The conversation will also address how these changes are altering the value proposition affiliates offer to operators throughout the Americas.

With social media and mobile-centric approaches now key to engaging players, the panel Beyond the Link: Redefining Affiliate Growth Through Emerging Channels will investigate how affiliates are transforming into content-focused brands and community creators. Featuring James White (Chief Operating Officer, Hottakes), Caleb Dykema (Co founder and CEO, Vault Sports), Jon Bowden (CMO, Playstar), and Bryan Bennett (Principal, NorthCo Strategy), this session will analyze how platforms including TikTok, YouTube Shorts, podcasts, and live streaming are changing acquisition, while also underscoring how affiliates are establishing trust and promoting lasting sustainability in a rapidly shifting competitive environment.

The session AI, Martech & the Player Journey: Redefining Engagement will delve into how artificial intelligence and machine learning are revolutionizing operator-player connections. Specialists Vasilii Gamov (CEO, Peaky Ads), Jeremy Groves (COO, Evenbet), Dan Morrison (Director of New Business, Fast Track), and Adrianna Samuels (Executive Sports Betting Consultant and Advisor, STX) will explain how operators are merging AI-powered tools with advanced marketing technology to secure an advantage. The discussion will also consider how strategic investment in AI can improve the player experience, optimize spending, and encourage enduring loyalty.

Additional sessions will look at how affiliates in North America can leverage new prospects in markets like Brazil, as well as provide a focused analysis of how operators and affiliates are employing novel marketing tech to enhance player engagement and acquisition.

The SBC Summit Americas is set to occur at the Broward County Convention Center in Fort Lauderdale from June 9 to 11, welcoming 10,000 attendees concentrated on the US and Latin American betting and gaming sectors.

Across five stages and two breakout rooms, delegates will discover panels addressing leadership strategy, sports betting and casino, payments and technology, regulation and compliance, and player protection for both North and Latin American markets, showcasing many of the industry’s most prominent figures.

Secure your ticket to SBC Summit Americas:

Early Bird VIP Pass – For a limited time, our VIP Passes are offered at an Early Bird rate of just $400, a $300 discount. This pass provides entry to the complete conference agenda, exhibition floor, and evening networking events, plus complimentary meals at our Food Festival.

Expo+ Pass – Our Expo+ Pass, priced at $95, allows access to all conference sessions and the exhibition floor. Please note: It does not include complimentary food or entry to networking events.

Expo Only Pass – This FREE ticket grants access solely to the exhibition floor. It is an ideal choice for budget-conscious teams and those interested in exploring the industry further.
Operators and affiliates qualify for a complimentary VIP Pass, offering full access to all conference sessions, the exhibition floor, and our exclusive evening networking events.