Category: iGame

(AsiaGameHub) - There’s growing pressure on policymakers to re-evaluate Northern Ireland’s support system for problem gambling, especially as the rest of the UK undergoes a major overhaul of its own. At a recent roundtable held by the Assembly All Party Group on Reducing Harm Related to Gambling (APPG RHRG), Members of the Legislative Assembly (MLAs) met with healthcare specialists and Stormont representatives to review Northern Ireland’s strategy for tackling problem gambling. A key topic of conversation was the disparity in problem gambling support between Northern Ireland and other UK regions: England has 15 dedicated problem gambling support centers, while Wales is set to launch a specialized treatment service later this week. Scotland also lacks NHS clinics for this issue, but that may soon shift as Public Health Scotland and a large NHS organization are poised to receive millions in statutory levy funds. However, Northern Ireland hasn’t put any similar measures in place—there are no specialized centers offering multidisciplinary care for problem gambling anywhere in the region. Demands for an updated approach to gambling harm services are emerging as pressure builds to classify problem gambling in Northern Ireland as a national public health issue. The Northern Ireland Statistics and Research Agency estimates that 3% of adults are at-risk gamblers, based on the PGSI score. A major point of emphasis was the absence of a unified support system to effectively assist those affected by gambling harm, as well as the sharp contrast with other UK areas that have specialized clinics staffed by qualified experts to care for patients. Calls for a refreshed strategy for gambling harm services are happening as there’s increasing pressure to designate gambling in Northern Ireland as a national public health priority. The Northern Ireland Statistics and Research Agency calculates that 3% of adults are at-risk gamblers, using the PGSI score. According to local publication Business First, Philip McGuigan MLA—Chair of the All Party Group on Reducing Harm Related to Gambling and Stormont’s Health Committee—commented: “The All Party Group has consistently called for gambling to be treated as a public health priority, with cross-party support reinforced by an Assembly motion passed in January 2025. “Central to these proposals is the introduction of an industry-funded levy on gambling operators. While legislation exists to introduce a levy on land-based operators here, implementation remains at an early stage and would not apply to online gambling companies due to outdated regulatory frameworks. “This contrasts with Britain, where a statutory levy introduced in April 2025 is expected to raise nearly £120m annually. Funds are allocated to research (20%), prevention (30%), and treatment (50%).” Will action match the statistics? In 2025, the National Institute for Health and Care Excellence (NICE) released a research paper with recommendations for the government to implement—including a new gambling harm levy—which the Northern Ireland Department of Health also backed. But the general agreement was that fully adopting these recommendations would be costly and require a total overhaul of Northern Ireland’s gambling system, needing substantial government investment. England, Wales, and Scotland—Northern Ireland’s neighbors—introduced a statutory Research, Education, and Treatment (RET) levy last year, as required by the 2005 Gambling Act Review White Paper. This levy takes a portion of operators’ gross gambling yield (GGY) to fund treatment services. However, since Northern Ireland has its own gambling regulations, creating such a levy falls entirely under the purview of the Northern Ireland Executive. McGuigan concluded: “Online gambling companies do not pay a levy on bets taken in the North, despite these companies being able to advertise and operate in the region if licensed in Britain. As a result, they are effectively operating in an unregulated market locally without contributing to harm reduction services. “This is funding that could transform support for individuals and families affected by gambling harms. But there is currently no guarantee it will be allocated to the north.” Northern Irish policymakers may want to question whether a statutory levy, specifically one following the model adopted in other parts of the UK, is entirely appropriate.” The new model has received some criticism—such as from the Gambling Lived Experience Network—and the DCMS has provided a transition grant to help the voluntary sector adapt to the changes. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - During today's reading of New Zealand's new gambling bill, concerns raised by community groups, spearheaded by an opposition MP, regarding comprehensive player safety measures were discussed. Labour politician and party spokesperson, **Lemauga Lydia Sosene**, has emerged as a central advocate for ensuring that community benefits are a significant component of New Zealand's online gambling laws. Sosene and the community organizations she championed secured a victory late last year when the government committed to implementing a compulsory 4% levy on online casino profits, earmarked for public investment, with a future review to consider increasing this rate. The Labour MP now appears to have achieved another success, as her advocacy for robust measures to reduce gambling harm seems to have prompted the New Zealand government to prioritize this aspect in the forthcoming bill, which cleared its penultimate parliamentary stage today. The bill now requires only its third reading approval before receiving Royal Assent, at which point it will be enacted into law and establish the framework for a multi-licence online casino market in New Zealand. Following a review of the current version, which was voted on today, March 27, policymakers have suggested several amendments to strengthen problem gambling regulations before the bill proceeds to another vote. Specifically, clause 39 mandates that operators implement all reasonable measures to minimize the risk of harm from online gambling. The proposed amendment suggests that these measures be directly linked to the procedures outlined in the regulatory framework, thereby preventing any undue confusion. Additional assurances regarding the government's commitment to safeguarding vulnerable populations were recently provided by **Paul James**, Chief Executive Officer of the **New Zealand Department of Internal Affairs**. "We are striving to achieve a balance between effective measures for detecting, preventing, and minimizing harm, while simultaneously ensuring that the regulations are not so stringent as to impede gambling operators' effectiveness, and that New Zealanders feel secure in their decisions to engage with our non-extended gambling options," James stated. "An incorrect balance would lead individuals to resort to the black market, leaving New Zealanders to gamble without any assistance or safeguards," he added. New Zealand is getting ready to issue 15 online gambling licenses by the close of this year, with the **Online Gambling Bill** anticipated to receive Royal Assent and establish the framework for the new market on May 1. Under the proposed schedule, applications for online casino licenses will commence on December 1, with the 15-license market slated to become operational on July 1, 2027. Presently, international gambling firm **Entain** holds an exclusive sports betting license through a franchising agreement with local operator **TAB NZ**. The company has previously indicated its intention to secure three of the 15 available licenses, a move that would provide it with a significant edge in a market abundant with cross-selling prospects. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Betting technology company BoscaSports has broadened its UK capabilities through an acquisition, finalizing terms to acquire video streaming firm 2DB. The Irish firm is specifically focusing on the retail betting sector, noting that the transaction will further solidify its position as a technology provider to licensed betting offices (LBOs). The financial details of the acquisition, such as the purchase price, remain unconfirmed. Nevertheless, Allied Irish Bank (AIB) is backing the move with a loan facility. BoscaSports claims the deal will double its workforce while enhancing its retail and online capabilities. The Irish Times, however, reported that the merged entity is expected to generate €4m (£3.4m) in revenue. “This acquisition is a transformative move for BoscaSports,” said Eugenee Mitchell, the firm’s Chief Executive Officer. “Combining our capabilities with 2DB’s integrated video streaming and data solutions greatly strengthens our technology infrastructure, our distribution network, and the value we can offer to racecourses, operators, and bettors globally. “We take pride in being an Irish tech success story and are thankful for the support from AIB and RMG as we enter our next growth phase.” Two sectors at a crossroads BoscaSports already has a significant presence in the UK retail betting sector. Key partners of the company include Flutter Entertainment’s Paddy Power, the UK Tote Group, William Hill and Britbet. The company is also a partner to numerous racecourses, with its retail displays used at 86 different tracks across the UK and Ireland. Prominent UK partner tracks include the iconic Ascot Racecourse in Berkshire. “We’re thrilled to announce that 2DB has been acquired by BoyleSports,” said 2DB Managing Director, Steve Boffo. “This is an ideal cultural and strategic fit, and we’re prepared to immediately deliver for our team and customers.” Yet, both British retail betting and horse racing find themselves in a unique and potentially fragile position in 2026. Regarding the former, there have been steady decreases in UK retail betting participation and gross gaming yield over recent years as more individuals shift to online options. For instance, UK Gambling Commission (UKGC) data shows a 2% drop in retail GGY in 2025. There are also ongoing rumors of shop closures, with Paddy Power, one of BoscaSports’ clients, confirming the closure of 257 UK and Irish shops last year. Racing, on the other hand, has faced challenges with fan engagement and attendance for some time, along with the sport’s governing body. As the sport’s finances remain strained, the British Horseracing Authority (BHA) continues to voice dissatisfaction with the government’s choice to maintain the Horseracing Betting Levy at 10%. Nonetheless, retail betting and horse racing received some relief in last year’s government budget. Horse racing was completely excluded from the tax increases announced by Rachel Reeves, Chancellor of the Exchequer, while retail betting will be exempt from the rise in General Betting Duty from 15% to 25% next year. There will certainly be ripple effects from the doubling of online gaming duty to 40%, which has already manifested in the cancellation of racing betting sponsorships, rumors of additional shop closures, and even sales – such as that of William Hill owner evoke. Still, AIB’s support for BoscaSports’ acquisition of a UK betting tech brand might indicate that some analysts perceive a ray of hope for both the British and Irish retail betting market and horse racing sectors. “At AIB, we are proud to back Ireland’s homegrown technology companies as they expand globally,” said Pat Horgan, AIB’s Head of Business Banking – Capital Markets. “Their innovation fuels economic growth, creates high-value jobs, and reinforces Ireland’s status as a top global technology hub. “Bosca Technologies embodies this ambition, showing how cutting-edge innovation, strong strategic partnerships, and a global focus can achieve success on the international stage.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A new workout plan, a recent book suggestion, or even an unknown album—billions of users turn to social media daily to pose the everyday questions that used to be only for search engines. Because of this, affiliates across all industries—gambling included—are having to adopt new ways to connect with audiences. As digital interaction evolves, we’re in ‘a moment when someone scrolling Instagram [will see] a follower say, “I found this new online casino” or “I found this promo,”’ noted Keith Geary, VP of Global Operations at Game Lounge, during a panel at the recent SBC Affiliate Digital Day. He added: “So it’s a push to you, not a pull. Understanding how many users come from Instagram scrolling is key—it’s a total change in how users are gained.” He shared that the company’s internal research showed a more than 50% year-over-year rise in casino-focused streamers and a over 100% jump in influencers open to promoting gambling products. While this shows strong demand for gambling content on social media, panelists cautioned marketers against a one-size-fits-all strategy and stressed that campaigns should be tailored to the specific influencer. “There’s long been a mindset that if a creator has a big audience, you can post a free bet offer and people will convert,” said James Prosser, Growth Director at Checkd. “It has to be something the creator is part of that excites them—something that piques their interest and their audience’s too. That’s the line between a regular ad and a creator-driven engagement piece that also converts. The results are way different when you do it right versus using something generic.” But working with creators requires care, as global regulators keep tightening restrictions on these tactics and enforcing strict marketing oversight. Because of this, operators and affiliates must give creators clear brand guidelines and a detailed list of regulatory do’s and don’ts. In addition to the right content shared the right way, Geary stressed that brands need to choose creators whose audiences might be interested in gambling. He explained: “I’ve seen campaigns where influencers or streamers were excited to work with us at first, but soon their followers pushed back hard—they hated gambling. They lost followers really fast. “So make sure the creators you work with have an audience that shares this interest. It can go south fast and backfire completely if you don’t.” While platforms like X and Instagram are best for user acquisition, Telegram and WhatsApp were highlighted for their ability to send direct messages to players—especially in regions like Latin America. Prosser said: “X and Facebook have more curated algorithms—they don’t want to show much of the affiliate content we want users to see. But in a Telegram group, every user gets a notification for everything you send.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Wazdan has expanded its footprint in Europe through a new partnership with win2day. Per the terms of the agreement, Wazdan will integrate its full collection of game titles into the platform of win2day – Austria’s only online casino operator. Among the first titles set to launch for players in Austria are 9 Coins, Hot Slot: 777 Cash Out and Might Wild: Panther. Georg Wawer, Managing Director of win2day, shared: “As Austria’s only licensed online gaming operator, win2day is dedicated to providing players with a carefully curated selection of high-quality, fully compliant games. “With Wazdan, we have partnered with an experienced developer recognized for its innovative game mechanics and solid technical expertise. This collaboration will let us combine immersive, engaging gameplay with the highest standards of safety and responsible gaming, further boosting the variety and quality of entertainment offered on win2day.” As confirmed by Wazdan, one additional new title will be added to win2day’s platform every month. The game developer already holds a strong established presence across Europe, and is licensed to operate in major regulated markets including the UK, Sweden and Greece. By securing a foothold in Austria, Wazdan has expanded into one of the last remaining European markets that operates under a single-operator framework. Andrzej Hyla, Chief Commercial Officer at Wazdan, commented: “Entering the Austrian market alongside win2day is a major milestone for Wazdan and a meaningful step forward in our ongoing European expansion. Partnering with a trusted, long-standing operator lets us deliver the premium user experience we are known for to an entirely new audience. “We go above and beyond to support our partners, and we are confident our innovative mechanics and engaging features will deliver a memorable experience for players in Austria.” Why simplicity still comes out on top for Wazdan Earlier this month, Hyla spoke with iGaming Expert to discuss why, despite the ongoing demand for new content, classic slot formats continue to gain traction in regulated markets. “This is not a rejection of innovation. It is an acknowledgement that clarity and familiarity remain among the most powerful drivers of long-term player engagement. Especially in regulated markets, the highest-performing games are often those that players understand from their very first spin,” Hyla explained. “Players naturally lean toward games that are easy to pick up, predictable in structure, and well-suited for longer play sessions. When game mechanics become overly layered, session lengths shrink rather than grow. Complexity does not deepen engagement; it more often than not disrupts it.” The core challenge for developers, he added, is to find ways to design new elements that add extra value to time-tested player favourites. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Gambling.com Group has announced a significant leadership reshuffle, with co-founder and current Chief Operating Officer Kevin McCrystle stepping into the Chief Executive Officer role. McCrystle will succeed fellow co-founder Charles Gillespie, who will transition to the firm’s Executive Chairman position. Slated for mid-May, the transition will conclude Gillespie’s 20-year tenure as CEO— a period during which he guided the company from its 2006 founding to its current status as a publicly traded global business. In that time, Gambling.com has evolved into a technology firm spanning performance marketing and sports data services, operating in more than 20 regulated markets. Michael Quartieri, Lead Independent Director, called Gillespie “one of the longest-serving and most successful CEOs in the history of the online gambling industry”. “Under Charles’ guidance, Gambling.com Group has gone from a mere concept to the first publicly traded online gambling affiliate in the U.S.— now a large, highly profitable global marketing and data services business that has engaged millions of consumers and serves hundreds of online gaming companies,” he said. “As Executive Chairman, Charles’ expertise and direction will still benefit the company— including through his active role in evaluating strategic M&A opportunities and keeping the company at the forefront of the AI revolution. “On behalf of the Board of Directors, we sincerely thank Charles for his 20 years of exceptional service as our first and only CEO, and we look forward to his continued contributions in his role as Executive Chairman.” In his new role as Executive Chairman, Gillespie will stay deeply involved in the company’s strategic direction— including mergers and acquisitions and its ongoing AI focus. McCrystle, who co-founded the company with Gillespie, has served as COO since 2007 and overseen key revenue-driving functions like product, marketing, content, sales and technology. He has also played a pivotal role in the company’s geographic expansion— including building its European operations in Ireland and subsequent growth in the U.S. The board stressed that the leadership change represents continuity rather than a strategic shift, with Quartieri noting Gillespie and McCrystle have worked “in lockstep” since the company’s inception. A new era for Gambling.com The leadership reshuffle comes as Gambling.com enters what it describes as a new growth phase, fueled by the expansion of its sports data services and the increasing role of AI in its operations. In remarks accompanying the announcement, McCrystle highlighted the company’s evolution through multiple stages— from startup to international expansion to public listing— and framed the transition as part of a larger shift toward long-term growth. He explained: “With our fast-growing sports data services business, the ongoing diversification of our marketing business and the power of AI rapidly changing how we operate, it’s clear we are now in a new growth execution phase. “As we continue to implement our strategic initiatives, I am energized to take on the CEO role and lead the entire company with our founder-driven values to best position Gambling.com Group for long-term growth.” The change also comes just weeks after the Nasdaq-listed business released its FY25 results, reporting a year-over-year revenue increase of over 30% to $165.4m (£124.5m). Adjusted EBITDA climbed 19% to $58m, and the business— which now employs hundreds of staff— said it expects 2026 revenues of $170m-$180m, with EBITDA between $50m-$58m. The modest EBITDA growth may have contributed to dampened investor confidence, as Gambling.com’s share price has dropped around 10% since results were released on March 12— falling from $4.35 to $3.93. Despite the leadership shift and stock decline, Gambling.com said its core strategy remains intact, centered on expanding its dual focus on marketing services and sports data. The company operates a portfolio of consumer-facing brands, including Gambling.com, Bookies.com and Casinos.com, alongside data and analytics platforms such as OddsJam, OpticOdds and RotoWire. Leadership remains confident in growth through its brands, and record Q4 revenue of over $35m supports that confidence. On his move from CEO to Executive Chairman, Gillespie added: “I have spent my entire adult life building Gambling.com Group with Kevin, and I look forward to continuing to work closely with him as we enter the next phase of the company’s growth. “As we keep growing our sports data services business, reinvent our marketing business and embrace an AI-driven future, now is the right time to refresh our leadership team and give our most talented leader full reins to drive all parts of the business.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - As the destiny of the funds from the UK’s new Statutory Gambling Levy is finalized, disagreements over the new funding structure and its results are bound to grow more intense. Charities must now submit formal requests for funds from the Levy, yet many are dissatisfied with how the government’s Office for Health Improvement and Disparities (OHID) has managed its key role in the process and its seeming stance on gambling operators. “Treatment providers must be able to collaborate with the industry fairly, without bias,” stressed Jordan Lea, founder of DealMeOut, at the recent Illegal Gambling Prevention Summit in Manchester. He also cautioned that the push for funding could overshadow the real goal: aiding individuals in need of gambling prevention, education, and treatment services. The possible absence of industry collaboration is a major worry, especially as the growing black market threat in the UK makes stronger player protection and support more critical than ever. Yet doubts persist about whether an effective harm reduction strategy can exist without meaningful industry input, particularly since some groups are pushing to move safeguards in that direction. Independence or ideological purity? Duncan Garvie, founder of BetBlocker, recently shared on LinkedIn that he’s been questioned by The Guardian regarding OHID’s decision to fund BetBlocker. While scrutiny is healthy, the questions seemed to criticize any industry involvement in developing the best player protection approaches. Garvie said Rob Davies from The Guardian queried if OHID’s conflict of interest policy was at risk because two of BetBlocker’s trustees—Garvie and John Wright—have gambling industry backgrounds. He replied, “Independence from industry influence was a key OHID requirement, and we fully addressed it in our application.” Garvie then highlighted Wright’s essential role in developing BetBlocker: as an experienced web/app developer, Wright provided “crucial insight to tackle many of the technical challenges in building the vital service BetBlocker offers”. He also shared, “As part of the OHID application, John agreed to leave the charity’s Board of Trustees to demonstrate our impartiality to OHID. This is a loss of a key asset, but necessary to maintain public trust in our service. “Regarding my role at Blexr, I’ve worked as an Alternative Dispute Resolution (ADR) Official. This role needs formal approval from the UK Gambling Commission and Malta Competition and Consumer Affairs Authority—processes that demand proven independence and impartiality. My role has built-in regulatory checks for industry influence that predate the UK’s harm prevention funding requirements.” Winners, perhaps. Losers, definitely At the Illegal Gambling Prevention Summit, many called on OHID to boost collaboration, warning that a coherent harm reduction education program can’t exist without industry support and expertise. Garvie voiced his strong concern that OHID shows no signs of effectively engaging with the industry—a fear that, it’s worth noting, was shared by many at Tuesday’s Manchester conference. Yet he was one of the few at the event to offer a more positive view of future funding for the safer gambling sector. Stressing the need for caution and patience, Garvie noted the next two years are a transitional phase, with major disruption inevitable as the system undergoes such a complete overhaul. He commended OHID for softening its stance over the past 18 months and expressed hope this trend can continue from both sides. Ultimately, the hope is to reach a point where all stakeholders join the conversation, united in improving player protection. Also at the summit, Graham England, CEO of Ara Recovery For All, highlighted the urgent need for OHID to further soften its industry stance—something he feels hasn’t happened enough yet. He warned this could lead to long-standing, effective organizations shutting down in the coming weeks. Garvie shared his view that as the process enters a new era, “there were always going to be winners and losers”. Amid widespread warnings about funding gaps during the transition, the government launched a Gambling Levy Transition Fund (GLTF) to support charities that didn’t get Statutory Levy funds. But many have already withdrawn from the process. Lea even said he’s been “a huge opponent of the levy” since the start. Lea disclosed that Deal Me Out chose not to apply for new levy funding through OHID. He sharply criticized the process, expressing concern about the rapid shift from a small, powerful group to a far more aggressive and militant public health narrative. He mourned that his early fears about the process are now reality, leading to significant job losses and the closure of many vital charities. This includes GambleAware’s exit—something Lea said was a top priority for many campaigners at the start, along with a push to remove anyone with industry funding ties. Despite many efforts, the OHID funding dispute will likely grow more intense in the coming weeks. While unity is currently a distant goal, breaking down silos and fostering collaboration is key to effective player safety—especially as threats are more severe than ever. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Acknowledging the necessity of navigating a shifting gambling landscape, the Swedish government has named a new Director for Spelinspektionen. Peter Knutsson is set to take charge of Sweden’s gambling sector as the newly appointed Director General of the national gambling authority. Starting August 17, he will replace Johan Röhr, serving a six-year term that concludes in August 2032. Bringing a wealth of experience in political affairs, Knutsson previously held the position of Sweden’s Advertising Ombudsman. Before that role, he served as Head of Unit at the Ministry of Finance. Furthermore, he possesses over 20 years of leadership experience, utilizing his legal background to provide extensive insights into consumer legislation. His professional history includes time at the European Commission and advisory roles for the Swedish Financial Supervisory Authority. Niklas Wykman, the Minister for Financial Markets, congratulated his colleague, emphasizing the importance of bolstering the domestic gambling market with Knutsson’s specific expertise. “The Swedish gambling market should be characterised by high security and strong consumer protection. Spelinspektionen has a major responsibility in this regard,” he stated. “I am pleased that Peter Knutsson, with his deep knowledge of consumer issues, has accepted the role of Director General.” New leadership for a pressured market Knutsson was welcomed by his new colleagues at the regulatory body. Both the Spelinspektionen Board and the outgoing Director expressed their commitment to collaborating with him to improve the Swedish gambling market. Madelaine Tunudd, Chairwoman of the Board, remarked: “With the solid experience Peter Knutsson has from, among other things, the Ministry of Finance, consumer affairs and most recently the Advertising Ombudsman, this will be very good for the authority.” Tunudd recently advanced within Spelinspektionen, ascending from the Vice Chair position she occupied since 2019 to the Chair role following the retirement of her predecessor, Claes Norgren. Meanwhile, Röhr stated his readiness to assist Knutsson as he assumes his new position, aiming to ensure a seamless transition that does not disrupt the regulator’s daily operations. “I welcome the government’s decision on a new Director General for the Swedish Gambling Authority, and will ensure that Peter Knutsson receives a good introduction in my handover as acting Director General,” Röhr concluded. Spelinspektionen has a busy year approaching. A prohibition on credit gambling takes effect on April 1, and later, the regulator will receive enhanced powers to combat offshore operators targeting the Swedish market more effectively. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The British government is working to alleviate the financial strain on charities addressing gambling harm as they navigate a new, and at times contentious, funding system. According to the Department for Culture, Media and Sport (DCMS), which oversees gambling regulation in the UK, the statutory research, education, and treatment (RET) levy has generated nearly £120 million in its inaugural year. This substantial amount is earmarked specifically for research into, prevention of, and treatment for gambling-related harm. However, the transition from the previous funding arrangements to the new model has posed difficulties for some charitable organizations. To address these challenges, the DCMS has established a three-month transition grant fund. This grant will be accessible to UK charities focused on gambling harm from April 1 to June 1, 2026. In instances where the DCMS makes a decision after April 1, charities will be permitted to submit claims retroactively. Charities will be required to meet specific eligibility criteria to be considered for a grant. Eligible organizations must have been engaged in 'relevant activity' in March 2026 to support service users in England. Furthermore, they must have previously applied for and been unsuccessful in securing funding from the gambling levy through either the Gambling Harms Prevention VCSE Grant Fund or the Gambling Harms Treatment VCSE Grant Fund. The purpose of this grant is to cover staffing costs and associated overheads necessary for the continued operation of charity services. Capital expenditures, defined as any spending that results in the creation or improvement of an asset valued at over £2,000, are not eligible for funding. Organizations have until April 30, 2026, to submit their grant applications. Charities navigate a controversial shift The levy was a key component of the Gambling Act review, replacing the former system where operators voluntarily contributed 1% of their revenue to GambleAware. GambleAware then managed the commissioning of RET projects nationwide. Invoices for the statutory levy were first issued by the UK Gambling Commission (UKGC) on September 1, 2025, with a payment deadline of October 1, 2025. The levy is now an annual obligation for licensed operators, with invoices dispatched on September 1 each year. However, the introduction of the levy has not been without controversy, and several charities have expressed concerns regarding the long-term viability of the UK's gambling harm research, education, and treatment system under the new funding structure. NHS England, which is undergoing restructuring, has assumed responsibility for treatment funding. The Office for Health Improvement and Disparities (OHID) will oversee prevention efforts, and UK Research and Innovation (UKRI) will manage research initiatives. GambleAware ceased operations earlier this month, as its commissioning functions have been effectively transferred to the NHS. The charity had long advocated for the establishment of a statutory levy, but with itself retaining the lead role in commissioning. Various charitable organizations voiced alarm at these changes when the Gambling Act review White Paper was published in April 2023, and have continued to do so. For instance, the Gambling Lived Experience Network (GLEN) shared some frustrations on LinkedIn just last week. However, the organization did offer some commendation for OHID, describing its performance as significantly better than that of NHS England and UKRI. Is there any going back? Regardless of the opinions held by charities, it appears that the statutory levy is a permanent fixture. Even if the government were to reconsider its position, such a significant undertaking would require considerable time to reverse. The process of commissioning services is also well underway. In Scotland, the devolved government has begun allocating its £7.9 million share of the UK-wide gambling levy. These funds will be distributed among the NHS, local authority partners, and the third sector, which includes charities. Scotland's Public Health Minister, Jenni Minto, stated: “Gambling harm is a significant issue affecting far too many people in Scotland. It impacts not only individuals who gamble but also their families, relationships, communities, and society as a whole. “We are already working diligently with partners to mitigate this, and these awards represent a major step forward. This funding will support a variety of projects and programs for individuals dealing with what is often an unseen issue. “Data indicates that over two percent of Scottish adults – more than 90,000 individuals – may be problem gamblers. The funding provides a balanced approach across the third sector, including community and voluntary organizations, and services delivered through the NHS and local authorities.” The largest beneficiaries include the RCA Trust (£1 million), Public Health Scotland (£967,000), NHS Greater Glasgow and Clyde (£926,000), Fast Forward (£561,000), Citizens Advice Scotland (£450,000), and Simon Community Scotland (£445,000). Other recipients are Gambling With Lives (£124,000), Charity Space Scotland (£47,000), Scottish Ambulance Service (£45,000), Young Scot (£30,000), and Dundee and Angus College (£52,000). The RCA Trust, the largest recipient, offers counseling services for individuals affected by gambling-related harm and other conditions such as drug and alcohol abuse. Andy Todd, a spokesperson for the charity, commented: “The funding provided by the Scottish Government will be crucial for the ongoing delivery of prevention, education, training, treatment, and support for those impacted by gambling harms across Scotland. “With gambling harms now being addressed through a public health model, we look forward to collaborating with partners to reduce harms by expanding service provision, decreasing stigma, and working with lived experience perspectives to integrate policy and practice among frontline staff.” The distribution of gambling harm treatment funding in Scotland follows the Welsh government's announcement of how its share of the RET levy funds would be allocated nine months prior. However, there is still no confirmation regarding how funds will be utilized in England. Overall, the government anticipates raising between £90 million and £100 million annually from the levy. According to the DCMS, this target was exceeded in its first year, yet there remains no clarity on how these funds will be spent in England, the UK's largest nation. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Live casino products provide limitless opportunities for operators in the U.S., as stated by Mor Weizer, Chief Executive Officer of Playtech, during an interview with SBC News. Shortly after Playtech released its full-year 2025 results, Weizer told us that the Group will stay focused on expanding the live casino market in the U.S., even though the product has lower adoption rates than in many other global regions. “We see the U.S. as a huge opportunity,” he noted. “Live casinos are indeed very popular in Asia, and they’re also well-received in some other markets—there are countries where live casino makes up 25-30% of total gaming activity. “In the U.S., as you rightly noted, adoption rates are still limited to around 17%. However, we see this as a chance because we are confident that the U.S. market’s fundamentals will enable significant growth in live casino. “As we stated earlier today, live casino customers generate 1.8 times more revenue than regular casino players, which creates a cross-selling opportunity for operators to expand live casino offerings in the U.S. further.” A Global Shield Against Tax Burdens The Americas region overall has been a critical contributor to Playtech’s financial performance over the past year, particularly as the company undergoes a rapid transition to a B2B-focused business. However, a notable point from the FY25 report was that B2B costs rose while B2B revenue declined year-over-year (YoY). When asked if Playtech can reverse this trend in 2026, Chris McGinnis, Chief Financial Officer, noted that revenue was affected by the updated agreement with Caliente International, but costs are projected to increase at a slower pace this year, and profits are expected to return to growth alongside this. Looking ahead, this year is set to bring higher tax burdens in several of Playtech’s key markets, including Brazil and the UK. Nevertheless, the company’s management is confident that Playtech can weather these challenges due to its diversified portfolio. McGinnis explained: “The most significant impact for Playtech has been in the UK, where the government announced an increase in the Remote Gaming Duty. We issued a statement indicating that this would have a major effect on our business. “But we remain optimistic. Playtech is geographically diversified, so even with tax hikes in the UK and other regions, we are still confident that we will continue to grow.” Weizer further emphasized: “We have a strong presence in other markets such as Italy, Spain, France, Poland, Romania, and the Scandinavian region. This broad diversification means we are well-equipped to handle any regulatory changes that may arise.” Finally, Playtech confirmed that it is exploring several new markets to boost its diversification, specifically Finland, New Zealand, and Ireland. All three nations are currently implementing major regulatory changes. Finland is working to end its state-run gambling monopoly with operator Veikkaus by June 2027, New Zealand is set to launch its first online gambling licenses, and Ireland has a new gambling regulator that will reshape the country’s domestic market. Weizer concluded: “Finland is adopting a new regulatory framework that will allow operators to enter the market openly. We view this as a chance to deepen our partnership with Veikkaus. “We also have existing Scandinavian partners who are eager to enter the Finnish market as soon as the regulatory changes take effect. “New Zealand, meanwhile, is currently unregulated but is considering introducing regulations. Playtech is seeking to partner with operators that are likely to establish themselves there, including both B2B partners and structured agreement partners. “As for Ireland, they are also revising their regulatory framework. We see this as an opportunity due to our strong connections with individuals who have access to the Irish market.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - New Zealand’s Online Casino Gambling Bill is approaching the final phase of parliamentary review following its successful passage through the Committee of the Whole House. Lawmakers deliberated on proposed adjustments to the bill, resulting in a single modification concerning the management of community returns funding. The legislation has now advanced to its third reading, during which the House will determine whether to approve the bill in its final version for Royal Assent. A specific date for the third reading has not been determined, as it remains dependent on the parliamentary calendar. Should the bill be approved at this stage, it will proceed to Royal Assent and subsequently be enacted into law. In a communication to stakeholders, Trina Lowry, Programme Director for Online Gambling Implementation at the Department of Internal Affairs, noted that efforts are ongoing to prepare for the bill's rollout, including the creation of regulatory frameworks, guidance materials, and future outreach strategies. Lowry previously indicated earlier this month that the final regulations are anticipated to be released in early June 2026. Under the three-phase licensing framework, a maximum of 15 online casino licences will be auctioned in New Zealand, with the market set to open on 1 December of this year. By 1 June 2027, only licensed operators will be permitted to provide online casino services within the country. Entain Australia & New Zealand and SkyCity Entertainment Group have both signaled their intent to participate in the regulated market. Stella David, CEO of Entain, confirmed during the firm’s 2025 full-year earnings report that the company intends to pursue three licences for the New Zealand market. SkyCity CEO Jason Walbridge commented: “Gaming is advancing in compelling ways, merging the best elements of physical and digital play. “While we intend to be at the forefront of this transition, our primary focus is the protection of our customers and communities. Any entry into a regulated online space would be founded on robust consumer protections and SkyCity’s steadfast dedication to responsible gambling, ensuring the experience remains safe and enjoyable for all.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The UK Government has launched the Gambling Levy Transition Fund (GLTF) to support charitable organizations that failed to secure funding through the new Statutory Levy. According to the Department for Culture, Media and Sport, the initiative aims to maintain gambling harm prevention and treatment services across England as the sector undergoes a "generational change" during the move to a mandatory operator levy. The DCMS noted that "tight time frames for commissioning processes and decisions created the risk of a funding gap." "This may have put vulnerable service users or beneficiary groups of organisations previously funded under the voluntary system at risk," the DCMS stated. "Recognising this, the GLTF has been rapidly established by DCMS to provide immediate, targeted, time-limited financial support to ensure no such gap exists." While the government hasn't officially confirmed which groups were successful, some charities have reportedly received notifications regarding their share of the £120 million generated during the levy's inaugural year. Organizations that were not selected have until April 30 to seek up to three months of financial assistance from the GLTF. DCMS eligibility criteria for the GLTF require applicants to demonstrate they utilized funding from the GambleAware-led voluntary system between April 1, 2024, and March 31, 2026, and that they applied for the new gambling levy. GLTF grants will cover the period from April 1 to June 30 and are restricted to staffing and service delivery expenses. Funding is limited to a pro rata amount of no more than three months of previous voluntary system support. For instance, a charity previously receiving £120,000 annually could qualify for a maximum of £30,000. The DCMS confirmed that all eligible organizations will have access to this funding. While the fund offers temporary relief to struggling charities, its short duration suggests it is a "stay of execution" rather than a permanent fix, leaving long-term concerns about problem gambling treatment unresolved. With GambleAware set to close on March 31, several groups have cautioned the government that transitioning to an NHS-led funding structure could compromise the quality of user care. Following a review of 14 National Gambling Support Network charities, the Care Quality Commission stated: “We would urge commissioners to review the findings of this report to make sure services continue to provide care in a similar way so that people experiencing gambling harms still receive the care and support they need, and that there is ongoing oversight and assessment of the quality of services.” There is a hope that this interim funding might stabilize the safer gambling sector, though many experts warn that the sudden transition to the new model could negatively impact player safety. Speaking at the Illegal Gambling Prevention Summit in Manchester, gambling harms consultant Mark Potter noted that while no one wants to see an increase in harm, that is the current "reality of the trajectory." Charities in the sector are now waiting for final word on their financial status before attempting to navigate the uncertainty and secure long-term operational viability. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Despite ongoing discussions about marketing budget reductions, sports sponsorship activity within the global betting and gaming sector shows no signs of deceleration. The past fortnight has seen a new surge of agreements spanning motorsport, football, baseball and sports data. This Sponsor Spotlight examines the worldwide platform of Formula 1, explores various football agreements throughout Europe, and ventures across the Atlantic to identify which iGaming operators are establishing a presence in the US market and their specific locations. Allwyn races to the forefront of Formula 1 Following a successful inaugural season, Formula 1 has prolonged its collaboration with Allwyn via a new multi-year contract. The agreement capitalises on Formula 1's sustained international expansion, with the sport now reaching 827 million supporters and a total television viewership of 1.8 billion. The refreshed partnership prioritises enhancing fan interaction through digital and interactive initiatives. A significant enhancement involves Allwyn's incorporation into the F1 Predict platform, enabling fans to predict race results through the newly created "Allwyn League", with rewards including grand prix tickets and Paddock Club entry. The brand will also achieve greater exposure during formation laps, representing one of the most prominent segments of a race weekend. This development follows a momentous period for the UK's National Lottery operator, encompassing the release of its financial results, finalisation of its OPAP merger, and exceeding the £450 million investment threshold for National Lottery modernisation. Tipico scores in the nation of its headquarters Tipico Group has entered into a multi-year contract with the Malta Football Association, securing status as an official partner of the national squad. Departing from conventional sponsorship models, this arrangement focuses on employer brand development, specifically promoting Tipico's recruitment platform and drawing local expertise in technology, finance and business positions. The collaboration encompasses branding on team kits, stadium promotions and digital media, all designed to boost recognition among Malta's labour pool and reinforce Tipico's standing as a permanent employer in what has become a favoured location for iGaming companies. PureWager goes in to bat for Baltimore Orioles PureWager Group has entered the US professional sports arena via a sponsorship agreement with the Baltimore Orioles. This designation establishes PureWager as the sole sports betting partner of the baseball organisation and involves establishing the PureWager Pavilion at Oriole Park, Camden Yards, conceived as a communal area for supporters. The deal coincides with PureWager's preparations to debut its wagering and online casino platform in the United States, with intentions to expand into numerous states after an initial launch in Michigan. Eurobet.live taps into ‘second screen’ trend with AS Roma Eurobet.live has secured a multi-year sponsorship with AS Roma, assuming the role of the club's principal shirt sponsor until the 2028/29 campaign. The collaboration is notable for its emphasis on infotainment over conventional sportsbook marketing, seeking to comply with Italy's stringent advertising restrictions. Eurobet.live will assume a pivotal function in AS Roma's digital content approach, generating matchday material, interviews and social media elements. The agreement targets the "second screen" demographic – supporters who interact with statistics and content whilst viewing matches. Veikkaus sponsor capitalises on a Scandinavian niche Finnish National Lottery operator Veikkaus Oy has been appointed principal partner of this year's men's Floorball World Championships, hosted in Finland. Finland's men's team enters the competition as defending world champions, having secured the title in Sweden during 2024. The sport has surged in popularity throughout Scandinavia, with final weekend tickets already exhausted, as Veikkaus seeks to leverage this momentum through sponsorship and broaden brand recognition before significant industry reforms in Finland. Spotlight rankings: Who’s standing out? 1: Formula 1 / Allwyn Viewed globally, this partnership is particularly prominent. Combining Formula 1's extensive reach with Allwyn's expanding sporting footprint, it unites two substantial organisations on a worldwide platform. Both entities have also experienced recent international expansion. 2: PureWager / Baltimore Orioles Entering the US sports market via an MLB franchise provides PureWager with a robust foundation for establishing brand recognition before a broader rollout. 3: Eurobet.live / AS Roma Italy's wagering market ranks as Europe's second-largest, and the revised regulatory structure has been well received. Gaining exposure through a prominent Serie A club represents a shrewd strategic decision. 4: Tipico / MFA While Malta stands among the globe's most significant gambling centres, its domestic market remains relatively modest by European standards due to the country's limited population. Nevertheless, preserving positive relationships with local sporting partners is always advisable. 5: Veikkaus Oy / Floorball Finally, Veikkaus' most recent sponsorship initiative does not match the scope of other agreements examined here. Nonetheless, it aligns perfectly with the company's reputation as a socially conscious operator, potentially offering significant advantages when Finland liberalises its market to additional licensees in 2027. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The British Horseracing Authority (BHA) has announced the appointment of Helen Bryce as its new General Counsel and Company Secretary, effective from 1 August 2026. This appointment is part of a significant restructuring of the governing body's leadership during a crucial time for UK racing. Bryce will oversee all legal, compliance, risk management, and corporate governance operations, providing counsel to both the Executive and the Board on legal and statutory duties. Her promotion signifies an internal progression, as she joined the BHA in 2017 and currently holds the position of Head of Legal and Governance. Before her tenure at the BHA, Bryce spent ten years at Bird & Bird, where she served as a senior associate in their technology, media, and sport division, developing expertise in intricate regulatory and commercial matters. She succeeds Catherine Beloff, who is leaving the organisation after more than a decade. During her time, Beloff managed two major governance reviews and established an independent judicial panel, contributing to the modernisation of the BHA’s regulatory framework. Bryce expressed that it is a "huge privilege" to join the BHA at a pivotal moment for UK racing. She stated, "The BHA has a critical role to play in safeguarding the integrity and future of British racing. Maintaining the highest standards of corporate governance, legal compliance and transparency is fundamental to that mission. “I look forward to working closely with colleagues and stakeholders across the industry to ensure that our policies and procedures not only meet regulatory expectations but also reinforce trust and accountability across the sport.” BHA heads to negotiation table Her appointment occurs amidst broader executive changes within the BHA. In March, Brant Dunshea officially took on the permanent role of CEO, having previously led the organisation on an interim basis following Julie Harrington's resignation in 2025. Concurrently, the BHA is continuing its search for a new Chair, following the unexpected departure of Lord Charles Allen in February. His six-year term concluded amidst reported disagreements with stakeholders and racing bodies regarding governance direction. The selection of a new Chair is considered vital. The BHA is preparing to enter negotiations with the Department for Culture, Media and Sport (DCMS) and bookmakers, represented by the Betting & Gaming Council (BGC), concerning the future funding model for the horseracing levy. The redesign of the levy was notably excluded from the scope of the UK Gambling Review, a decision that has escalated tensions with bookmakers, some of whom have indicated they might withdraw from racing if terms are unfavourable. Against this backdrop, Bryce's appointment is viewed as a move to bolster the BHA's legal and governance capabilities in anticipation of complex regulatory discussions. Prominent figures, including Matt Hancock, Ben Wallace, and HR veteran Julia Tyson, have already been mentioned as potential candidates for the vacant Chair position. Commenting on the appointment, Dunshea remarked, “Helen has made a valuable contribution to the BHA and to British racing over a sustained period, demonstrating not only astute legal judgement but also a deep understanding of the governance challenges facing modern sport. “At a time when the BHA must engage in complex discussions on funding, regulation and long-term sustainability, her expertise will be central to ensuring that we meet our statutory responsibilities while maintaining the confidence of participants, stakeholders and the public.” He further added, “Her leadership will be instrumental as we navigate a period of structural change for racing, ensuring that our regulatory framework remains robust, transparent and fit for purpose.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Brazil’s tax authority, the Receita Federal (RF), projects a substantial increase in tax revenue from licensed online gambling by 2026. This projection comes after a reported 235% surge in taxes collected in Q1 2026 from the 87 active licenses within the Brazil Bets market, according to SBC Noticias Brazil. The federal government collected R$2.5bn (£350m) in taxes related to betting between January and February, a significant rise from the R$756m (£108.4m) gathered in the corresponding period of 2025. January alone contributed R$1.49bn, with February yielding R$1.04bn. Analysts have suggested a possible seasonal dip in February, potentially linked to the Carnival festivities. This sharp increase is attributed to the ongoing maturation of Brazil's regulated betting framework, which is now in its second year of full operation under Law No. 14,790/2023. Market growth has been a primary factor, with the number of fully licensed operators growing from 49 at the start of 2025 to 87 by February 2026, leading to improved channelization and tax collection. New fiscal measures were approved by Congress at the end of 2025 through Law No. 224/2025, introducing a gradual increase in the Gross Gaming Revenue (GGR) tax. The rate is set to rise from 12% to 13% in 2026, with a goal of reaching 15% by 2028. According to RF Secretary Robinson Barreirinhas, the initial phase of this incremental adjustment is anticipated to generate an additional R$260m in tax revenue solely in 2026, bolstering the government's confidence in betting as a reliable source of fiscal income. Based on current trends, the RF estimates that tax income from betting could range between R$11bn and R$13bn by the close of 2026, provided that sustained player demand supports the incremental tax increases. This represents a steady year-on-year growth from the R$9.95bn collected in 2025, rather than an exponential leap. Fuel to political fires For policymakers, this trend highlights a broader objective: to strike a balance between revenue generation and regulatory oversight as Brazil continues to refine its gambling framework amidst political discussions regarding the social implications of gambling. The Brazil Bets market is also undergoing several governance changes as it enters the spring season. In March, the PT government appointed Dario Durigan as the new Secretary of the Ministry of Finance and the Economy, following Fernando Haddad's acceptance of the PT Party's nomination to run for governor of the State of São Paulo. Concurrently, Daniele Cardoso has been confirmed as the new Secretary of the Secretariat of Prizes and Bets (SPA), the federal body responsible for regulating Brazil’s betting market, concluding months of industry speculation. Collectively, the fiscal growth and the institutional changes signify a market transitioning rapidly from its launch phase to policy consolidation, as Brazil Bets continues to develop under increased political and regulatory scrutiny. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Formula 1 has prolonged its partnership with Allwyn via a new multi-year agreement, following a successful first season of collaboration. The sport has seen rapid global expansion in recent years, and this deal comes after a season in which it reached 827 million fans and achieved a cumulative global TV audience of 1.8 billion. The extended partnership with the UK’s National Lottery operator focuses on boosting fan engagement through digital channels. “We’re delighted to be expanding and enhancing our partnership with Allwyn, bringing benefits to our fans and the communities where we race,” said Emily Prazer, Chief Commercial Officer, Formula 1. “Our work with Allwyn reflects our shared commitment to creating a positive legacy and using innovation to deliver new fan experiences—both for those watching from home and at our global events. “Allwyn is a strong and valued partner to Formula 1, contributing to the growth of the sport and benefiting the people it reaches worldwide.” Trends continue for Allwyn and Formula 1 A key new element is Allwyn’s integration into the Formula 1 Predict platform, where fans can predict race outcomes during a Grand Prix weekend. The new “Allwyn League” will offer prizes including race tickets, Paddock Club access, and exclusive memorabilia, while the company will have increased visibility during the formation lap of selected races throughout the season. The Formula 1 Allwyn Global Community Awards programme, launched in 2025, will expand in 2026 to support up to eight organizations across host cities—doubling the number of beneficiaries from its first year. Pavel Turek, Chief Officer of Global Partnerships at Allwyn, said: “We are thrilled to take our official partnership with Formula 1 to the next level, marking our most significant long-term commitment to the sport to date. “By continuing our collaboration, we are reaffirming our shared belief in the power of Formula 1 to reach and inspire a global audience. “This next chapter allows us to deepen that connection further through the launch of the Allwyn League fan experience, our headline partnership of the Formation Lap, and the expansion of our Formula 1 Allwyn Global Community Award programme. “We will ensure the excitement of the track delivers a rewarding experience for fans and a lasting positive impact for the communities we visit.” Allwyn is just one of many industry operators to have engaged with Formula 1 in recent years, having already partnered with the McLaren team. Earlier this month, Super Group-owned Betway was announced as the first official betting operator of the sport in a multi-year partnership. Before that, the company had also launched a branding partnership with the Atlassian Williams Racing team. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - While a recent SBC Digital Day session was called ‘Adapting Marketing as Football Sponsorships Fade,’ the panel's conclusion was that sponsorship is not disappearing but instead transforming. Football sponsorships have been central to iGaming marketing plans, with the Premier League – called the “grandest stage of all” by Russell Yershon, CEO of Connectingbrands.com. Nevertheless, with front-of-shirt gambling sponsorships due to be prohibited from the coming season, operators must now reconsider how to connect with fans beyond conventional kit agreements. New sponsorship routes Yershon and fellow speaker Joaquin Gago, CEO of BetandDeal, both observed that the Premier League will remain an arena for brand visibility. As front-of-shirt space vanishes, sleeve and training-kit agreements are anticipated to become the next focal point for brand exposure. However, the panel concurred that the most promising prospects exist beyond the reliable sport of football. Panel moderator and iGaming Expert Editor Joe Streeter highlighted combat sports promoter MVP’s forthcoming MMA event on Netflix, which will feature stars like Ronda Rousey and Nate Diaz. The event, similar to many past live sports broadcasts on streaming platforms, is predicted to draw enormous global audiences. “It’s absolutely massive. It’s another route for these big global brands to think we know what the Netflix audience is, so let’s go and speak with the rights holder and see what we can do,” Yershon stated. This led to a broader conversation about sponsorships led by athletes. Yershon remembered collaborating with boxer David Haye for a gambling-related brand during his first bout against Tony Bellew, noting the “unbelievable coverage” it produced. With streaming services such as YouTube, Netflix, and Amazon increasingly offering live sports, the speakers also proposed that operators can connect with fans directly, circumventing the restrictions of club-based partnerships. Activation and localisation matter more than ever As the discussion progressed, Gago emphasised the growth of localised influencer campaigns, noting that “influencers are being used more in casino than sports because they are easier games to communicate and engage with the audience.” This approach has grown much more prevalent in recent years. Influencers, who might not have the same follower count as retired footballers, often show greater effectiveness because their communities are intensely concentrated on the specific markets a brand aims to enter. Both panellists agreed that localisation is now essential. Gago explained it is crucial to collaborate with, or employ, local individuals who genuinely comprehend the country and culture, and that any campaign must be tailored to the target market. This strategy does present challenges, however. Yershon insisted that meticulous selection of talent is vital, explaining that due diligence guarantees influencers not only portray the brand well but also connect with the correct audience. He finished by stating that regardless of the direction a brand chooses, activation is what separates mere visibility from a wasted budget. Pull quote – “You need to have a clear plan… otherwise you’re chasing your tail,” Yershon cautioned, stressing that investment without a strategy seldom yields measurable outcomes. Regulation at the centre of all decisions The panel agreed that regulatory structures are the most significant factor influencing sponsorship choices, and that knowing the marketing rules is as important as understanding the culture of a target country. Retired footballers, for instance, have historically been effective ambassadors for betting firms due to their recognition among older demographics. Yet, this is not always simple. The Advertising Standards Authority (ASA) illustrated this last year by upholding a complaint against a promoted post on X by Sky Bet. The post contained an embedded video clip from The Overlap podcast, and the ASA determined it was likely to have strong appeal to under-18s because of Gary Neville’s presence. Flutter challenged the decision, arguing that “black-market operators flood the internet and social media without any checks,” pointing out the disparity between regulated brands adhering to strict rules and unregulated operators facing no oversight. This debate connects to ongoing talks about a potential rule that could prohibit unregulated operators from sponsoring sports in England entirely, a change that would dramatically alter the sponsorship environment. Acknowledging this, the discussion shifted to how clubs manage these intricacies and where responsibility truly lies. Yershon mentioned Everton’s partnership with Stake, which had to cease its UK operations after its logo appeared as a watermark on a “widely viewed” social media video featuring an adult actress. “For Stake as a brand, you want to be on the grandest stage of all, which is Premier League front-of-shirt. Working with a team like Everton, you can benefit from that from the global awareness, so I see no issue with that whatsoever. It’s up to the Premier League club. “In terms of whether it’s right or wrong, if the law says you can do it, then why not,” he added, before stating that it is the regulator who must take a firm position. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Europe's gambling industry is taking an active role in the European Commission's (EC) initiative to combat online fraud throughout the continent. Early this year, the EC started developing an action plan designed to enhance cross-border cooperation among member states in tackling online organised crime. To build a comprehensive strategy, the EC invited stakeholders to provide feedback and share best practices for combating fraud schemes, including gambling industry representatives who have long been fighting the black market. As a sector representative, the European Gaming and Betting Association (EGBA) responded to the EC's request for input by highlighting how illegal gambling providers target unsuspecting players by masquerading as licensed operators. To support its position, EGBA provided evidence including websites with domain names that closely mimic those of legitimate operators, exploiting the regulated market's reputation. Additional evidence revealed illegal mobile gambling apps on Google and Apple platforms, black market promotions on social media, and phishing schemes. The trade association also reminded the EC that illegal gambling platforms accounted for approximately 27%, or €18 billion, of Europe's total online gambling market GGR in 2025. This exposes players to considerable risk, as these platforms lack the protections offered by licensed operators and instead heighten the risk of identity theft, financial losses, and problem gambling. Dr Ekaterina Hartmann, Director of Legal and Regulatory Affairs at EGBA, stated: "Our collected evidence demonstrates how fraudsters are systematically exploiting consumer trust in the licensed gambling sector, endangering European consumers and enabling the illegal online gambling market to expand. "From counterfeit websites and fraudulent applications to phishing operations and social media fraud, these threats resurface as fast as they are removed. Piecemeal national responses to such fraud are insufficient – we require coordinated EU-wide action to prevent consumers and legitimate operators from facing an uphill struggle against fraud." The EC's Action Plan on Combating Online Fraud is anticipated to be adopted in the second quarter of 2026. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.